Why buy ICO?

Why would someone choose to invest in an Initial Coin Offering, or ICO? Are there specific benefits or advantages that make it an attractive option for investors looking to get involved in the cryptocurrency space? Are there any potential risks or drawbacks that investors should be aware of before making a decision to participate in an ICO? Is there a certain level of knowledge or experience required in order to successfully navigate the ICO market? Ultimately, what are the key factors that investors should consider when evaluating whether or not to invest in an ICO?