Why do people use 0x?

Why is it that people increasingly turn to 0x in the world of cryptocurrency and decentralized finance? Could it be the platform's ability to facilitate the efficient trading of tokens without intermediaries? Perhaps it's the reliability and scalability that 0x provides, making it a favored choice for developers and traders alike. Or is it the open-source nature of the protocol, encouraging collaboration and innovation? Whatever the reason, it's clear that 0x has become a significant player in the crypto landscape, and understanding why people use it could provide valuable insights for both beginners and veterans in this dynamic industry.