Should I invest in 0x?

For those considering an investment in 0x, it's crucial to understand the nuances of this cryptocurrency and its potential impact on the decentralized exchange ecosystem. Could you elaborate on the technology behind 0x and its ability to facilitate peer-to-peer token trades? Additionally, how does its market capitalization and trading volume compare to other similar projects? What are the risks associated with investing in 0x, and how might these risks be mitigated? Furthermore, what are the long-term growth prospects for 0x, and how might it contribute to the evolution of decentralized finance? Finally, what advice would you give to investors considering an allocation to 0x in their portfolios?