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What is an endorsement?

According to the dictionary, an endorsement is a recommendation of something or an expression of approval or support for something, but the Endorsement Guides are talking about a particular type of endorsement.

What is a product endorsement?

Often the key element in an advertisement or marketing campaign, a product endorsement is a public declaration from a person or organization in support of a product’s features, quality, benefits, and/or brand. An endorsement can be either paid or unpaid.

What is a public endorsement?

An endorsement of any public statement that espouses the virtues of a product. An endorsement is always public, meaning that potentially anyone can hear it. The person endorsing the product cant expect it to be a private statement to be an endorsement. A private comment about a product they think is valuable is called a recommendation.

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