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Car companies still utilize clay models in the design process despite advancements in 3D printing and CAD design software like Alias Autodesk. Clay modeling allows for tactile feedback and fine-tuning of designs that digital tools may not fully capture. These clay models can cost up to $650,000, showcasing their importance in the automotive industry. Meanwhile, digital car designs are also created using software and 3D printers, but clay models remain a crucial part of the process.

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