What is a cash cow?

What is 'Cash Cow'. Cash cow is one of the four categories (quadrants) in the BCG matrix that represents a product, product line, or company with a large market share within a mature industry. A cash cow can also refer to a business, product, or asset that, once acquired and paid off, will produce consistent cash flows over its lifespan.

What is a cash cow in BCG?

A cash cow is one of the four categories (quadrants) in the growth-share, BCG matrix that represents a product, product line, or company with a large market share within a mature industry . A cash cow is also a reference to a business, product, or asset that, once acquired and paid off, will produce consistent cash flows over its lifespan.

What is a cash cow in the Boston Consulting Group Matrix?

In the Boston Consulting Group (BCG) matrix, cash cows are placed in the bottom right position—high market share but low growth rate. Out of many products, a particular product becomes responsible for generating a huge chunk of profits for a company. Such products are called cash cows or moneymakers.

Do question marks and cash cows complement each other?

This is especially true with product lines at different points in the product life-cycle. Cash cows and stars tend to complement each other, whereas dogs and question marks use resources less efficiently.