BTCC Summer Festival 2025 Unites Japan’s Web3 Community

Caption: BTCC Summer Festival 2025 lit up Tokyo Bay aboard a traditional Yakatabune.

BTCC, the world’s longest-running cryptocurrency exchange, successfully hosted its Summer Festival 2025 in Tokyo, reinforcing its strong commitment to Japan’s Web3 ecosystem. Held as a side event to WebX, Japan’s largest Web3 conference, the Summer Festival brought together crypto enthusiasts, partners, and key opinion leaders in an evening that blended cultural heritage with the spirit of digital innovation.

BTCC Summer Festival: Culture Meets Crypto

The Summer Festival took place aboard a traditional Yakatabune (houseboat) on Tokyo Bay, where participants enjoyed a 2.5-hour cruise past landmarks such as Odaiba, Rainbow Bridge, and Tokyo Skytree. Guests were treated to aburi sushi and wagyu sushi prepared by a professional chef, along with free-flowing drinks, creating a lively and memorable setting.

Caption: The 2nd BTCC Summer Festival ran from afternoon to evening, bringing together Japan’s crypto leaders for open discussions and community building.

Attendance exceeded expectations, with over 90% of invited guests joining. Representatives from Community Science, media outlets such as GFA Co., Ltd. and Coinpartner, and several leading KOLs from Japan’s crypto community participated, making the event a high-profile networking opportunity.

Caption: Guests enjoyed Japanese omotenashi with flame-grilled dishes and traditional sushi, highlighting BTCC’s local hospitality.

“This was our second year hosting the Summer Festival as part of WebX,” said Kane Suzuki, Branding Manager at BTCC Japan. “It was both a celebration and a way to thank our growing Japanese community. We’re committed to building on this momentum with more interactive opportunities in the future.”

＄NYAN Fusion night: Expanding Community Engagement

In addition to the Summer Festival, BTCC also supported the “＄NYAN Fusion night”, another WebX side event that blended online and offline participation. Hosted in collaboration with GFA, the AMA featured insights from Mr. Matsuda, President & CEO of GFA Co., Ltd. and Mr. Kida of ICHIZEN HOLDINGS.

Caption: Attendees engaging at the “＄NYAN Fusion night”, a WebX side event supported by BTCC, blending crypto insights with community energy.

BTCC’s Branding Manager Kane joined as a representative of BTCC’s Gold Sponsorship, discussing the exchange’s history, its role as a centralized exchange (CEX) in the era of decentralized exchanges (DEXs), and potential collaboration with GYAN BLUE ($NYAN). The AMA drew over 2,800 online views and generated more than 100,000 impressions across social media, underscoring its strong reach.

Caption: BTCC branding featured alongside $NYAN Blue, highlighting the Gold Sponsorship and CEX–DEX dialogue.

Beyond the panel, the $NYAN event also offered vibrant networking with a live DJ, attracting WebX attendees, $NYAN holders, and crypto enthusiasts. BTCC further energized the atmosphere by hosting a quiz with exclusive branded merchandise giveaways—including tote bags, fans, chargers, Nakamon plushies, and more.

 

Strengthening BTCC’s Ties with Japan

By hosting the Summer Festival and participating in the “＄NYAN Fusion night”, BTCC demonstrated its dedication to engaging Japan’s crypto community at multiple levels. These events not only celebrated BTCC’s growing Japanese user base but also highlighted the exchange’s mission of bridging tradition and innovation while fostering deeper community connections.

Caption: BTCC partners with NBA star Jaren Jackson Jr., 2023 Defensive Player of the Year and 2× All-Star, as its global brand ambassador to bridge traditional sports with digital assets.

As part of its commitment to connecting crypto with mainstream audiences, BTCC has partnered with 2023 Defensive Player of the Year and 2x NBA All-Star Jaren Jackson Jr. as its global brand ambassador, bridging the gap between traditional sports and digital assets.