對話 BitMart 新任 CEO Nenter (Nathan) Chow：技術創新、全球擴張和社區賦能
BitMARt CEO Nenter (Nathan) Chow
本次專訪中，BitMart 新任 CEO Nenter (Nathan) ChoW 分享了從傳統金融領域轉型Web3的關鍵因素，以及如何利用傳統金融背景強化BitMart平台的核心競爭力。 此外，他還介紹了平台在技術創新、全球市場佈局、社區建設等方面的戰略計劃，並探討了AI與區塊鏈融合的行業趨勢。
我從傳統金融轉向Web3領域的動力源於對去中心化技術重塑全球金融體系變革潛力的深刻信念。 在摩根大通和三菱日聯金融集團等機構從事投資銀行業務的17年中，我目睹了傳統金融的優勢——規模、結構和機構信任，但也看到了其局限性，例如普惠金融的障礙。 Web3以區塊鍊為基礎，提供了一種範式轉變：一個去中心化、透明且可訪問的框架，能夠賦能全球個人和社區。
將這兩個世界連接的機會尤其吸引人。 我在槓桿融資、併購和債務資本市場的經驗使我對資本流動和機構需求有深刻理解，這對推動Web3的規模化採用至關重要。 Web3生態系統的活力及其民主化金融的潛力激勵我轉型。 加入Animoca Ventures讓我深入這一領域，與創新者和政府建立聯繫；如今，作為BitMart的全球CEO，我致力於利用自身專長打造一個通往新金融前沿的橋樑平台。
在Animoca VentureS擔任合夥人的經歷深刻塑造了BitMart的戰略願景，即重視生態建設、戰略合作和全球連接。 在Animoca期間，我主導全球擴張並培育與頂級項目創始人和投資者的關係，爭取優質投資份額（例如成為Monad資本表中唯一的亞洲風投基金）。 這一經歷凸顯了連接區域生態系統（尤其是亞洲與西方）以釋放獨特機會的價值。
對於BitMart，我設想一個不僅促進交易、更能成為Web3生態基石的平台。 我的投資背景推動了一項以戰略聯盟促進創新的策略，例如與Paxos和Banxa的合作，以及通過launchpad支持新興項目。 此外，與MENA地區的web3支持和加速器計劃合作表明，與政府和加速器合作能有效推動採用。 我的目標是讓BitMart成為機構和零售用戶信賴的合作夥伴，通過尖端技術與本地化參與賦能全球社區。
BitMart的獨特定位是作為一個連接傳統金融與去中心化未來的全球用戶中心化平台，服務超過200個地區的1000萬用戶。 我們的核心競爭優勢在於強大的安全框架、技術創新和本地化參與。 正如創始人SheLDOn Xia強調的，安全是運營的基石——通過混合錢包、多簽技術以及與Fireblocks和Cobo的合作構建多層防禦系統，確保用戶信任（這在目前的市場中至關重要）。
差異化策略聚焦於用戶賦權和社區建設。 “質押投票”機制（用戶質押BMX代幣影響新代幣上線）增強用戶參與度。 此外，我們的第三代交易系統每秒處理8萬筆訂單，延遲僅2毫秒，設定了行業速度和可靠性標準。 與“一刀切”的交易所不同，BitMart支持90種法幣和11種語言，確保在歐盟、中東和拉美等地區的本地化體驗。 通過結合全球覆蓋與定制化服務，BitMart成為兼具創新與包容性的平台。
BitMart下一階段有三大關鍵目標：技術創新、全球擴張和社區賦能。 首先，我們優先推動AI與區塊鏈融合以重新定義交易體驗，計劃在2025年推出智能分析和自動化工具（創始人已強調）。 其次，我們成熟市場和中東、拉美等高增長地區加強佈局，通過本地化策略和合作擴大影響力。 最後，我們致力於通過去中心化錢包戰略（計劃2025年第三季度上線）和“質押投票”等計劃，將用戶轉化為活躍參與者。 這些目標與我們的使命一致——構建可持續、包容的加密生態，在保持安全和創新優勢的同時賦能全球用戶。
BitMart的最新全球增長戰略體現了我們對賦能用戶和社區參與的承諾。 “滑點保護計劃”旨在應對交易不確定性，若滑點超過0.05%，用戶將在一小時內獲得USDT補償，確保在波動市場中的信心。 這一舉措強化了我們“用戶至上”的品牌形象，優先透明與可靠。
“全球社區合作夥伴計劃”通過賦能本地大使舉辦活動、分享見解並參與平台建設，促進去中心化參與。 通過支持亞洲、歐洲和南非近100場線下活動，我們加強了全球與本地化平衡。 這些舉措提升了BitMart作為傾聽社區的創新型交易所的品牌形象，與我們構建自由可持續加密生態的願景一致。
BitMart的“滑點保護計劃”以速度、透明度和用戶中心設計脫穎而出。 不同於流程複雜或補償延遲的機制，我們的計劃在滑點超過0.05%時一小時內以USDT補償用戶，確保即時解決。 這種快速響應結合明確標準，為交易信任樹立了新標杆。 此外，該計劃無縫集成於第三代交易系統，利用高吞吐量實時監控和應對滑點。 通過優先用戶信心與運營效率，BitMart的滑點保護成為競爭市場中的主動解決方案。
“王牌交易員計劃”旨在通過行業領先的激勵措施和競爭性環境吸引頂級交易員。 核心考量包括滿足高成交量交易者對盈利提升和認可的需求，同時與BitMart推動交易創新的使命契合。
為吸引頂級交易員，我們提供第三代交易系統等先進工具（超低延遲與高吞吐量對專業交易至關重要），並通過獨家福利（如優質市場洞察和個性化支持）激勵參與。 通過結合尖端技術與豐厚回報，“王牌交易員計劃”鞏固了BitMart作為全球精英交易者首選平台的地位。
BitMart通過“全球社區合作夥伴計劃”賦能本地大使舉辦活動並收集反饋，在中東和北非、拉美和歐盟等多元市場確保文化相關性。 為保持品牌一致性，我們為大使製定明確指南，強調創始人提出的安全、透明和創新核心價值。 定期培訓、統一溝通渠道和品牌素材確保與BitMart身份一致。 例如，“質押投票”機制在社區參與中強化用戶中心品牌。 通過結合本地化賦權與統一願景，BitMart構建了引發全球用戶共鳴的凝聚力品牌形象。
與MENA地區的web3支持和加速器計劃的合作揭示了Web3生態發展的區域差異。 在中東地區，政府主導的舉措通過制定政策、標準和互操作性框架促進創新與合規合作，優先機構整合與公私合作，為Web3創新培育沃土。
相比之下，北美和亞洲更依賴私營部門創新——西方以風投和草根項目構建生態（如Animoca Ventures進入Monad資本表的競爭性交易），亞洲則憑藉密集的開發者和用戶網絡佔據優勢。 對BitMart而言，這意味著在中東和北非與政府合作推動規模化，在西方利用風投網絡獲取項目，在亞洲激活社區加速採用，最終實現均衡的全球戰略。
我認為AI與區塊鏈的融合將通過提升效率、透明度和個性化徹底改變金融。 AI的預測能力與區塊鏈的去中心化信任可優化運營、改善風控並提供定制體驗。 正如創始人所述，AI整合是2025年的重點，可能連接數字資產與傳統金融。
BitMart正積極探索這一融合，計劃2025年推出AI驅動的智能分析、自動化交易工具和個性化投資策略。 我們的《BitMart研究報告》強調AI代理在優化DeFi和DAO中的作用，將AI定位為Web3基礎設施的關鍵。 通過投資這些技術，BitMart旨在引領行業，提供賦能全球社區的智能解決方案。
2025年的加密貨幣市場以監管框架成熟化、機構採用增長和技術融合為標誌。 穩定幣正成為主流支付工具（如我們與Paxos合作的全球美元網絡），現實資產代幣化和元宇宙整合也在釋放新機會，與BitMart連接數字與實體經濟的願景一致。
我重點關註三大動向：AI與區塊鏈融合（推動智能交易與治理）、歐盟等市場監管明晰化（支撐規模化運營），以及模因驅動生態的崛起（如BitMart Research對BNB鏈的分析）。 通過技術升級、全球擴張和社區驅動舉措，保持BitMart的行業前沿地位。
In this exclusive interview, BitMart’s newly appointed CEO, Nenter (Nathan) Chow, shares the key factors behind his transition from traditional finance to Web3, and how his background strengthens BitMart’s Core competitiveness. He also outlines the platform’s strategic plans in technological innovation, global market expansion, and community building, while offering insights into emerging trends at the intersection of AI and blockchain.
My transition from traditional finance to the Web3 space was driven by a profound belief in the transFORMative potential of decentralized technologies to reshape global financial systems. Having spent 17 years in investment banking at institutions like JP Morgan and Mitsubishi UFJ, I witnessed the strengths of traditional finance—its scale, structure, and institutional trust—but also its limitations, such as inefficiencies in cross-border transactions and barriers to financial inclusion. Web3, with its foundation in blockchain, offered a paradigm shift: a decentralized, transparent, and accessible framework that empowers individuals and communities worldwide.
The opportunity to bridge these worlds was particularly compelling. My experience in leveraged finance, M&A, and debt capital markets equipped me with a deep understanding of capital Flows and institutional needs, which I saw as critical to scaling Web3 adoption. The dynamism of the Web3 ecosystem, coupled with its potential to democratize finance, inspired me to pivot. Joining Animoca Ventures allowed me to immerse myself in this space, forging connections with innovators and governments alike, and now, as BitMart’s Global CEO, I am committed to leveraging my expertise to build a platform that serves as a gateway to this new financial frontier.
My tenure as a Partner at Animoca Ventures profoundly shaped my strategic vision for BitMart by emphasizing the importance of ecosystem-building, strategic partnerships, and global connectivity. At Animoca, I spearheaded global expansion and cultivated relationships with top project founders and investors, securing premium deal allocations—such as being one of the only Asian venture funds on Monad’s cap table. This experience undersCOREd the value of bridging regional ecosystems, particularly between Asia and the West, to unlock unique opportunities.
For BitMart, I envision a platform that not only facilitates trading but also serves as a cornerstone of the Web3 ecosystem. My investment background informs a strategy focused on fostering innovation through strategic alliances, as seen in our partnerships with entities like Paxos and Banxa, and supporting emerging projects via our Launchpad. Additionally, my work with Web3 support and accelerator programs in the MENA region, the power of collaBORAting with government entities and accelerators to drive adoption. I aim to position BitMart as a trusted partner for both institutional and retail users, combining cutting-edge technology with localized engagement to empower communities globally.
BitMart is uniquely positioned as a global, user-centric platform that bridges the gap between traditional finance and the decentralized future, serving over 10 million users across 200 regions. Our core competitive advantages lie in our robust security framework, technological innovation, and localized engagement. Security, as our founder Sheldon Xia emphasizes, is the foundation of our operations, with a multi-LAYERed defense system including hybrid wallets, multi-signature technologies, and partnerships with firms like Fireblocks and Cobo. This ensures trust, critical in a market facing heightened scrutiny.
Our differentiation strategies center on empowering users and fostering community. The “Stake to Vote” mechanism, where users stake BMX tokens to influence token listings, transforms customers into stakeholders, a game-changer in user engagement. Additionally, our third-generation trading system, processing 80,000 orders per second with a 2-millisecond latency, sets an industry standard for speed and reliability. Unlike one-size-fits-all exchanges, BitMart supports 90 fiat currencies and 11 languages, ensuring local relevance in regions like the EU, MENA, and LATAM. By combining global reach with tailored experiences, BitMart stands out as a platform that is both innovative and inclusive.
BitMart’s next phase is defined by three critical strategic goals: enhancing technological innovation, expanding global reach, and deepening community empowerment. First, we are prioritizing AI integration and blockchain convergence to redefine trading experiences, with plans to roll out smart analytics and automated tools in 2025, as highlighted by our founder. Second, we aim to strengthen our presence in both regulatory-mature markets like the EU and high-growth regions like MENA and LATAM, leveraging localized strategies and partnerships. Finally, we are committed to transforming users into active stakeholders through initiatives like our decentralized wallet strategy, set for launch in Q3 2025, and programs like “Stake to Vote.” These goals align with our mission to build a sustainable, inclusive crypto ecosystem that empowers users worldwide while maintaining our edge in security and innovation.
BitMart’s latest global growth strategy reflects our commitment to empowering users and promoting community participation. The Slippage Protection Program, launched to address trading uncertainties, COMPensates users in USDT within one hour for slippage exceeding 0.05%, ensuring confidence in volatile markets. This initiative enhances our brand as a user-first platform, prioritizing transparency and reliability.
The Global Community Partner Program fosters decentralized engagement by empowering local ambassadors to host events, share insights, and shape platform development. By supporting NEARly 100 offline events across Asia, Europe, and South Africa, we strengthen our global-local balance. These initiatives elevate BitMart’s brand as a trusted, innovative exchange that listens to its community, aligning with our vision of building a free and sustainable crypto ecosystem.
BitMart’s Slippage Protection Program stands out through its speed, transparency, and user-centric design. Unlike similar mechanisms that may involve complex processes or delayed reSOLutions, our program compensates users in USDT within one hour for slippage of 0.05% or more, ensuring immediate relief. This rapid response, combined with clear eligibility criteria, sets a new standard for trust in trading. Additionally, the program is seamlessly integrated into our third-generation trading system, leveraging its high throughput to monitor and address slippage in real-time. By prioritizing user confidence and operational efficiency, BitMart’s program differentiates itself as a proactive solution in a competitive market.
The Elite Trader Program was launched to attract and empower top traders by offering industry-leading incentives and fostering a competitive, rewarding environment. Key considerations included addressing the needs of high-volume traders for enhanced profitability and recognition, while aligning with BitMart’s mission to drive innovation in trading. The program offers an impressive 50% share of follower’s profit, positioning it among the most lucrative in the industry.
To attract top traders, we provide advanced tools like our third-generation trading system, which ensures ultra-low latency and high throughput, critical for professional trading. We also incentivize participation through exclusive benefits, such as access to premium market insights and personalized support. By combining cutting-edge technology with substantial financial rewards, the Elite Trader Program reinforces BitMart’s commitment to being the preferred platform for elite traders globally.
Balancing decentralized community building with a consistent brand image is a delicate but deliBERAte process at BitMart. Our Global Community Partner Program empowers local ambassadors to engage users through events and feedback loops, fostering a sense of ownership and inclusion. This decentralized approach ensures cultural relevance in diverse markets like MENA, LATAM, and the EU. To maintain brand consistency, we establish clear guidelines for ambassadors, emphasizing our core values of security, transparency, and innovation, as articulated by our founder.
Regular training, centralized communication channels, and branded assets ensure alignment with BitMart’s identity. For example, our “Stake to Vote” mechanism engages communities while reinforcing our user-centric brand. By combining localized empowerment with a unified vision, BitMart creates a cohesive global presence that resonates with users worldwide.
My work with Web3 support and accelerator programs in the MENA region for example, revealed distinct regional dynamics in Web3 ecosystem development. In the MENA region, government-backed initiatives, such as those led , standards, and framework to ensure compliance, security, and interoperability. These efforts, exemplified by my collaboration on an investor workshop with Web3 support and accelerator programs in the MENA region, prioritize institutional integration and public-private partnerships, creating a fertile ground for Web3 innovation.
In contrast, regions like North America and Asia often rely on private sector innovation, with ecosystems built around venture capital and GRASSroots projects. My experience securing Animoca Ventures’ position on Monad’s cap table highlighted the competitive, deal-driven nature of the West, while Asia’s strength lies in its dense network of developers and users. For BitMart, these insights inform a tailored strategy: we can engage government entities in MENA for scalability, leverage VC networks in the West for deal flow, and tap Asia’s vibrant community for adoption, ensuring a balanced global approach.
I view the convergence of AI and blockchain as a transformative force that will redefine finance by enhancing efficiency, transparency, and personalization. AI’s predictive capabilities, combined with blockchain’s decentralized trust, can streamline operations, improve risk MANAgement, and deliver tailored user experiences. As our founder noted, AI integration is a major focus for 2025, with potential to bridge digital assets and traditional finance.
BitMart is actively exploring this convergence, with plans to roll out AI-powered smart analytics, automated trading tools, and personalized investment strategies in 2025. Our BitMart Research report on AI agents underscores their role in enhancing DeFi and DAO applications, positioning AI as essential Web3 infrastructure. By investing in these technologies, BitMart aims to lead the industry in delivering intelligent, user-centric solutions that empower our global commUNIty.
The cryptocurrency market in 2025 is marked by maturing regulatory frameworks, growing institutional adoption, and technological convergence. StABlecoins are gaining traction as mainstream payment mechanisms, as seen in our partnership with Paxos for the Global Dollar Network. Tokenization of real-world assets and metaverse integration are also unlocking new financial opportunities, aligning with BitMart’s vision of bridging digital and physical economies.
I am particularly focused on three developments: AI-blockchain integration, which promises smarter trading and governance; regulatory clarity in markets like the EU, enabling scalable operations; and the rise of meme-driven ecosystems, as highlighted by BitMart Research’s analysis of BNB Chain. BitMart is well-positioned to capitalize on these trends through our technological advancements, global expansion, and community-driven initiatives, ensuring we remain at the forefront of the industry.
