7 Critical To-Dos for Target’s New CEO in 2025

Target's board just handed its new CEO a seven-point survival plan—retail's ultimate stress test.

Digital Transformation Overhaul

Accelerate e-commerce integration or watch Amazon eat another lunch. Legacy systems won't cut it when same-day delivery is table stakes.

Supply Chain Resurrection

Fix the logistics nightmare that left shelves empty during '23 holiday chaos. Partner with tech-driven logistics firms—or get left with warehouse dust.

Private Label Reinvention

Double down on high-margin in-house brands. Consumers crave exclusivity, not another generic cotton tee.

Data Monetization Push

Mine purchase history for targeted ads. If Google gets paid for clicks, why shouldn’t Target profit from shopping carts?

Store-as-Hub Strategy

Convert physical locations into micro-fulfillment centers. Otherwise, they’re just expensive showrooms for online competitors.

Labor Model Innovation

Automate checkout processes before labor costs bleed margins dry. Self-service kiosks beat $15/hour cashiers every time.

Sustainability Theater

Launch ESG initiatives that look good in headlines—investors eat that stuff up, even if it’s just carbon credit accounting magic.

Target’s new leader must execute all seven moves perfectly… or become another retail relic collecting private equity dust. Bonus reality check: Wall Street would trade all seven points for a single earnings beat.