Hertz Stock Skyrockets After Inking Game-Changing Used Car Sales Deal with Amazon

Hertz just slammed the accelerator on its digital transformation—and Wall Street's loving the ride.

The rental giant's stock surged double-digits after announcing a groundbreaking partnership to sell its entire used vehicle fleet directly through Amazon's marketplace. No more auctions, no more dealership markups—just pure e-commerce velocity.

Amazon's logistics machine will handle everything from test drives to financing, turning used car sales into a one-click affair. For Hertz, it's a brilliant end-run around traditional channels that were eating into margins.

Meanwhile, legacy auto dealers are watching from the rearview mirror—another brick-and-mortar model getting Amazon'd into obsolescence. Because nothing says 'disruption' like watching a century-old industry get platformed by a company that started selling books online.

Sure, the Street's cheering now—but just wait until Amazon launches its own rental service next quarter. Classic tech play: first they sell your cars, then they replace you entirely.

Switch Auto Insurance and Save Today!

The Insurance Savings You Expect

Affordable Auto Insurance, Customized for You

Great Rates and Award-Winning Service

Hertz said sales will begin in the Dallas, Houston, Los Angeles, and Seattle metro areas, with plans to expand to Hertz Car Sales' 45 locations nationwide. After customers complete their purchase online, they can pick up the vehicles at Hertz locations in those cities.

"This collaboration allows us to offer an expanded selection of well-maintained vehicles from more dealerships across the country, while maintaining the simplicity that customers expect from Amazon,” Global Head of Amazon Autos Fan Jin said in a statement.

Read more: 6 steps to find cheap car insurance in 2025

Hertz will offer a 115-point inspection process and a 12-month/12,000-mile powertrain warranty. Hertz is also adding a seven-day/250-mile buyback guarantee and 24-hour roadside assistance.

Amazon's addition of Hertz vehicles is another big MOVE for its auto sales business. Late in 2024, Amazon struck a deal with Hyundai (005380.KS) to sell new vehicles in cities such as New York, Los Angeles, and Chicago, among others. Amazon users can buy and finance vehicles from local participating dealers directly on Amazon's website or app.

As for Hertz, the company is coming off something of a PR hit after its newly implemented AI scanning tool for returned vehicles dinged renters with high fees, sometimes thousands of dollars, for damage that renters claim they did not incur.

Pras Subramanian is the lead auto reporter for Yahoo Finance. You can follow him on X and on Instagram.