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NFL Scores Big with 10% Stake in Disney’s ESPN – A Power Play in Sports Media
NFL Scores Big with 10% Stake in Disney’s ESPN – A Power Play in Sports Media
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The NFL just bulldozed into the big leagues of sports media ownership—snagging a 10% slice of Disney's ESPN empire. Here's the play-by-play.
Why it matters: The league isn't just renting airtime anymore. They're buying the damn stadium.
Follow the money: This isn't about advertising—it's about control. The NFL now has skin in the game (literally) for every hot take, highlight reel, and fantasy stat ESPN pumps out. Meanwhile, Disney gets to offload some risk while keeping their golden goose in the coop. Classic hedge.
The bottom line: When the sports and media giants start swapping equity instead of ad dollars, you know the game's changed. Just don't expect lower ticket prices—those are still mooning like a shitcoin in a bull market.
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