BTCC
/
BTCC Square
/
yahoofinance
/
Frugal Nation: How US Households Are Ditching Brand Names for Budget-Friendly Alternatives—From Fridges to Snacks
Frugal Nation: How US Households Are Ditching Brand Names for Budget-Friendly Alternatives—From Fridges to Snacks
7
3
America's shopping carts are looking leaner in 2025. Households across the US are trading premium brands for cheaper alternatives—and not just on big-ticket items.
The great downgrade hits every aisle
Refrigerators? Generic. Snacks? Store-brand. Detergent? Discount-bin. This isn't selective frugality—it's a full-scale assault on name-brand premiums. Even Wall Street analysts are noticing (though they'll still expense their $28 artisanal sandwiches).
When the economy squeezes, consumers get creative. The real question: which 'essential' brands will survive the purge?
By:
Previous
Wall Street’s Rally Fueled by Relief, Not Reality: Strategist Sounds Alarm
Next
July 30, 2025: Dow, S&P 500, Nasdaq Futures Hold Steady as Wall Street Holds Breath for Fed Decision & Big Tech Earnings
