StubHub Sets IPO Price Range at $22 to $25 Per Share - Here’s What You Need to Know

StubHub jumps into public markets with aggressive pricing strategy.

Pricing Power Play

The ticket resale giant targets $22 to $25 per share—positioning itself as premium player in the volatile live events space. That valuation signals confidence despite recent market turbulence shaking traditional IPOs.

Market Mechanics

Secondary ticket markets exploded post-pandemic, but face regulatory scrutiny and platform fee backlash. StubHub's move tests whether Wall Street still buys the 'convenience premium' narrative after years of consumer frustration.

Wall Street's Latest Bet

Bankers love predictable revenue streams—even if they come from $50 'service fees' on $150 tickets. Because nothing says financial innovation like monetizing fan desperation to see Taylor Swift.

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The company hopes to raise $851 million from the IPO, giving it a valuation of $9.2 billion. StubHub plans to begin trading on the New York Stock Exchange (NYSE) under the ticker symbol “STUB” in coming days. Founded in 2000, StubHub is an established player in the ticketing industry. It was purchased by eBay (EBAY) for $310 million in 2007 but was reacquired by co-founder Eric Baker in 2020 for $4 billion.

Management has said that they plan to sell more than 34 million shares as part of the public offering. The IPO is long-awaited and comes after StubHub hit pause on the process in April as the stock market plunged following U.S. President Donald Trump’s sweeping tariff announcement.

Improved Market

Like a number of companies, StubHub now plans to go public with the IPO market recovering after several down years. Other recent IPOs have included cryptocurrency exchange Bullish (BLSH) and design software company Figma (FIG).

Klarna, a Swedish provider of buy-now, pay-later loans, and Gemini, the crypto exchange run by twin brothers Cameron and Tyler Winklevoss, are also planning IPOs this week. StubHub filed an updated IPO prospectus, showing that first-quarter revenue grew 10% from a year earlier to $397.6 million. However, the company’s net loss widened to $35.9 million from $29.7 million year-over-year.

Is EBAY Stock a Buy?

The stock of eBay has a consensus Moderate Buy rating among 27 Wall Street analysts. That rating is based on 10 Buy, 16 Hold, and one Sell recommendations issued in the last three months. The average EBAY price target of $88.80 implies 4.53% downside from current levels.