Formula 1 Stock: The Netflix of Global Sports? Analysts Are Betting Big
Move over, streaming giants—Formula 1 might just be the next global entertainment juggernaut. Analysts are doubling down on the comparison, and the numbers don’t lie.
Why F1 is racing ahead
With a fanbase that spans continents and a media strategy sharper than a pit crew’s reflexes, F1’s stock is revving up. The sport’s pivot to digital—think Netflix’s 'Drive to Survive'—has turbocharged its appeal beyond the track.
The cynical take? Wall Street’s always late to the party—just ask the crypto bulls. But this time, they might be onto something.
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Between Apple’s F1 The Movie starring Brad Pitt, Netflix’s Drive to Survive entering its seventh season, and a new broadcast rights bidding war heating up, this stock is suddenly in pole position.
FWONA (FWONA) and FWONK (FWONK) shares are already up over 12% this year. That’s pretty champagne pop-worthy, if not even champagne shower territory.
Broadcast Rights Are the Real Engine Here
The current ESPN-Sky Sports deal expires end of year, and F1 wants a huge bump — from $90 million annually to something closer to $150 million. That’s not just a fee. It’s leverage.
Disney (DIS) might walk away. But Netflix (NFLX), Apple (AAPL), Amazon (AMZN), and Comcast (CMCSA) are all said to be circling. Whoever wins will secure global live sports cache — and F1 wins no matter what.
Analysts Smell Burnt RubbeR, in a Good Way
Jeffrey Wlodarczak at Pivotal Research slapped a $125 target on FWONK — that’s 20% upside. Susquehanna’s Eric Mondelblatt is at $121. Benchmark’s Matthew Harrigan also has a Buy rating, and sees Apple TV+ as a dark horse to grab streaming rights after the movie run.
And they’re not just hyped on streaming. F1’s planned purchase of MotoGP, expected to close in early July, will inject more earnings horsepower for years.
The Spin-Off Makes This Even Cleaner
Liberty’s notoriously tangled web of tracking stocks is finally getting a cleanup. With the planned spin-off of Liberty Live, which owns a major stake in Live Nation, investors will soon get a clearer, standalone view of Formula 1’s business. No more messy cross-holdings. Just pure, unfiltered, global motorsport.
Formula 1 is posting over 20% EPS growth for 2026 and 2027. That’s rare air for any media property. With long-term contracts, global sponsors, and limited macro drag, it’s running like a finely tuned engine that is built for endurance, and not just speed.
Is Formula 1 Stock a Buy?
Analysts aren’t slowing down on Formula 1’s stock either. Based on the latest ratings, FWONA holds a Strong Buy consensus from 5 Wall Street analysts— four Buys, one Hold, and zero Sells. The average 12-month FWONA price target sits at $105.40, implying an 11.03% upside from its recent close of $94.93.
