H&M Stock (OHBP) Surges as Tariffs Spark Price Hike Speculation

Fast-fashion giant H&M sees shares rally as traders bet on tariff-driven price bumps.

Wall Street's latest game: betting on which retailers can pass costs to consumers without getting burned.

Because nothing fuels market optimism like the prospect of everyday shoppers footing the bill.

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Adding to that were statements included in its latest earnings report, including claims that results were negatively affected by “higher purchasing prices as a result of a more expensive US dollar and higher freight costs.” It also stated it will continue to monitor macroeconomic and geopolitical developments during these uncertain times.

While H&M included these comments in its earnings report, it didn’t provide a detailed breakdown of how tariffs were affecting its business. Even so, investors will keep in mind that the U.S. is the company’s second-largest market. With much of the company’s supply line based in China, tariffs will likely have a strong effect on its operations.

What’s Next for H&M?

There are two major catalysts that H&M investors want to watch out for. The first is the July 9 deadline for tariff negotiations. This will likely affect how President Donald TRUMP applies tariffs to other countries. The results of these negotiations could have a large impact on the stock market, including OHBP shares.

The next big catalyst is the end of a tariff pause with China. This 90-day hold will end on Aug. 12, 2025. Depending on the results of these negotiations, this could be another major inflection point for stocks. Considering H&M’s reliance on Chinese suppliers, this could have a major impact on its operations.

H&M stock was up 1.35% as of Thursday morning but is still down 9.95% year-to-date. The shares have also fallen 24.17% year-to-date.

Is H&M Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for H&M is Moderate Sell, based on one Buy, five Hold, and four Sell ratings over the past three months. With that comes an average 0HBP stock price target of $134.89, representing a potential 3.2% upside for the shares.