Perplexity Teams with PayPal: AI Shopping Revolution Hits Main Street
Artificial intelligence meets digital payments in a landmark partnership that could reshape how consumers shop online.
The AI Shopping Revolution
Perplexity's advanced algorithms now integrate directly with PayPal's payment infrastructure—creating a seamless shopping experience that anticipates user needs before they even search. The system analyzes browsing patterns, purchase history, and real-time market data to surface products you actually want.
Cutting Through Digital Clutter
Forget endless scrolling through irrelevant options. This AI-powered tool bypasses traditional search limitations, delivering curated recommendations that match your specific preferences and budget constraints. It's like having a personal shopping assistant who actually understands what you're looking for.
The Future of Retail
As traditional retailers struggle to keep up with consumer expectations, this partnership demonstrates how AI and fintech are converging to create smarter, more efficient shopping experiences. Because nothing says progress like algorithms spending your money better than you can.
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This new tool builds on Perplexity’s earlier paid feature, “Buy With Pro,” which was introduced last year. The free version promises to better understand when a user is looking to shop and will offer more personalized results by using information from past searches. Unlike the earlier version, where Perplexity handled the transactions, PayPal merchants will now take over those responsibilities, including purchases, customer service, and returns. The company hasn’t said whether it will earn revenue from purchases made through the platform, but PayPal’s buyer protection policies will apply to transactions on Perplexity.
The MOVE puts Perplexity in competition with OpenAI (PC:OPAIQ), which rolled out a similar shopping feature called Instant Checkout in September. That tool allows ChatGPT users to buy items directly within the chatbot and includes partners like Etsy (ETSY) and Shopify (SHOP). OpenAI also recently partnered with PayPal and will allow PayPal users to buy and sell through ChatGPT starting next year. Michelle Gill, who leads PayPal’s agentic strategy, said that the company has been building the systems needed to support this new type of shopping experience.
Is PayPal Stock a Good Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on PayPal stock based on 11 Buys, 16 Holds, and three Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average PayPal price target of $82.86 per share implies 39.4% upside potential.
