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GOOGL Skyrockets as AI-Powered Search Disrupts Travel Sector—Here’s Why

GOOGL Skyrockets as AI-Powered Search Disrupts Travel Sector—Here’s Why

Author:
tipranks
Published:
2025-11-17 21:43:31
11
3

Google's stock (GOOGL) surges after unveiling an AI-driven search tool that's hammering travel industry rivals. The tech giant's latest move proves—once again—that Silicon Valley eats traditional sectors for breakfast.

Travel stocks tank as algorithms steal their lunch. Airlines, booking platforms, and hotels bleed market share while Google's AI serves up instant itineraries—no middlemen needed.

Wall Street analysts scramble to adjust price targets, but let's be real: they're just now catching up to what crypto traders knew years ago—disruption always wins. Meanwhile, legacy travel CEOs are too busy counting their loyalty points to notice their obsolescence.

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Users can enter travel ideas in AI mode, click “Create with Canvas,” and see suggestions in a side panel. From there, they can ask for more recommendations, check flight times, and return later to continue planning. The tool is designed to simplify travel planning by offering a more interactive and personalized experience.

Google is also introducing a new AI booking feature that helps users reserve restaurants, buy event tickets, or book spa appointments by searching across different websites. It can finalize bookings through partners like OpenTable, Ticketmaster (LYV), StubHub (STUB), and Booksy. Soon, travelers will even be able to book flights and hotels directly through Google’s AI tool by using platforms such as Expedia, Booking Holdings, Choice Hotels (CHH), and Marriott (MAR). Notably, Google says that it’s committed to working with travel companies of all sizes in order to offer the best options.

Is Google Stock a Good Buy?

Turning to Wall Street, analysts have a Strong Buy consensus rating on Google stock based on 30 Buys and seven Holds assigned in the past three months. Furthermore, the average Google price target of $312.29 per share implies 9.8% upside potential.

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