Salesforce (NYSE:CRM) Snaps Up Doti in Bold Agentic AI Power Play—Here’s Why It Matters

Salesforce just dropped a bombshell—acquiring Doti to turbocharge its Agentic AI ambitions. The move signals a no-holds-barred push into hyper-automated customer solutions, but Wall Street’s already whispering: ‘Another pricey bet to justify that SaaS premium?’

Agentic AI isn’t just another buzzword here. Doti’s tech lets systems make autonomous decisions—think self-healing workflows and predictive customer interventions. Salesforce clearly wants to own the ‘set it and forget it’ enterprise future.

But let’s be real—this is Salesforce we’re talking about. They’ll monetize it via 17 add-on SKUs, each requiring a ‘consultant’ to unlock. Cynicism aside, the acquisition could reshape how businesses automate at scale. Or it’ll be another line item in next quarter’s ‘strategic investments’ slide.

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Doti has developed an AI-based “enterprise brain” that helps firms securely access and act on internal knowledge in real time. Its agentic search tools can streamline information discovery and decision-making across complex enterprise systems.

Salesforce will add Doti’s technology into its AI R&D hub in Israel to improve search capabilities and build better knowledge tools.

Also, Slack will be the primary interface for these new features, enabling seamless collaboration between employees and AI agents. Users will be able to retrieve insights, trigger workflows, and interact with enterprise data, all within a single, chat-based environment.

Salesforce’s Agentic Enterprise Push

This acquisition aligns with Salesforce’s push into building an “agentic enterprise,” where autonomous AI agents can reason, retrieve, and act across its ecosystem.

The company is actively developing its Agentforce platform to deploy these agents across Sales Cloud, Service Cloud, and Slack, automating tasks such as lead qualification, case resolution, and pipeline forecasting.

Salesforce is also opening up tools for developers to build and deploy custom agents using low-code tools and Apex, allowing tailored automation across industries.

With Doti’s acquisition, Salesforce is boosting its AI tools and taking a big step toward building smarter, more automated workplaces.

Is CRM a Buy, Sell, or Hold?

Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 30 Buys, nine Holds, and one Sell assigned in the last three months. At $328.14, the average Salesforce stock price target implies a 36.69% upside potential.