🚀 UFC Goes Crypto: TKO Inks Game-Changing Polymarket Deal for Prediction Markets

The fight game just got a blockchain uppercut.

TKO Group—parent company of UFC—announced a landmark partnership with Polymarket to integrate prediction markets into MMA events. Now fans can bet on everything from fight outcomes to whether a fighter bleeds before Round 3 (because Wall Street wasn't degenerate enough).

This isn't just novelty—it's a liquidity injection. Polymarket's decentralized platform lets users trade on real-world outcomes using crypto, bypassing traditional bookmakers. UFC's global fanbase could make this the biggest adoption driver for prediction markets since political betting.

Memo to Vegas: your 20th-century sportsbook model just got a tapout notice.

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Interestingly, Polymarket CEO Shayne Coplan explained on CNBC’s Squawk Box that fans will be able to trade predictions like stocks throughout a fight. As the momentum of the match changes, people can buy or sell their positions based on how they think things will play out. Furthermore, additional options will eventually be added based on feedback from fans in order to make the experience even better.

Separately, TKO CEO Ariel Emanuel said that this new collaboration will give fans a more active role during live UFC and Zuffa Boxing events. Instead of just watching, fans will be able to interact in real time, thereby making the viewing experience more exciting and immersive. It’s worth noting that the partnership comes as Polymarket continues to grow its presence in sports. In fact, the company also signed recent deals with the NHL and PrizePicks.

Is TKO Stock a Good Buy?

Turning to Wall Street, analysts have a Strong Buy consensus rating on TKO stock based on 14 Buys, one Hold, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average TKO price target of $223.53 per share implies 21.2% upside potential.