Zcash Surges 19% Amid Market Downturn as Privacy Narrative Gains Momentum

While traditional markets stumble, privacy coins are having their moment in the spotlight.

Zcash Defies Market Gravity

As Bitcoin and Ethereum face selling pressure, Zcash rockets 19% against the trend. The privacy-focused cryptocurrency continues attracting attention from investors seeking alternatives to transparent blockchain transactions.

Privacy Pushback Against Surveillance

Growing regulatory scrutiny over transparent ledgers fuels the privacy coin narrative. Zcash's zero-knowledge proof technology lets users verify transactions without revealing sensitive data—exactly what privacy advocates want in an increasingly monitored digital economy.

The Institutional Dilemma

Wall Street remains wary of assets they can't track—funny how the same firms that lobby against financial transparency suddenly develop privacy concerns when they're not the ones peeking. Meanwhile, Zcash's technical advantages keep drawing real adoption from users who actually care about financial sovereignty.

This isn't just a temporary spike—it's a fundamental shift toward valuing financial privacy in the digital age.

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During the quarter, the beauty brand’s revenues jumped 14% from $301.07 million a year ago to reach $343.90 million. However, the sales number fell significantly behind the analysts’ consensus forecast $365.82 million.

This is even as e.l.f. Beauty’s international net sales expanded only by 2% during the quarter, with revenue weighed down by the brand’s big launch into Germany last year through Rossmann stores, one of the largest drugstore chains in Europe.

Similarly, e.l.f. Beauty earned 68 cents per share during the three months, falling 12% year-over-year from 77 cents. However, the figure towered above Wall Street’s anticipated 57 cents per share.

Growth Streak Continues into 27th Quarter

The mixed results come as e.l.f. Beauty, which focuses on cruelty-free makeup and skincare products, delivered its 27th consecutive quarter of sales growth, as net sales jumped 14% YoY. The growth was powered by the “record-breaking” launch of Rhode, the skincare brand launched by model Hailey Bieber and acquired by e.l.f Beauty for about $1 billion earlier this year.

e.l.f. Beauty, which is popularly known for its skin enhancer Halo Glow Liquid Filter, makeup gel Power Grip Primer, and concealer Camo Concealer, rolled out Rhode’s products in the U.S. and Canada at Sephora, the online and physical cosmetic store brand owned by French luxury group LVMH Moët Hennessy Louis Vuitton (LVMUY).

Tariff Costs Hit Gross Margin

Consequently, e.l.f. Beauty grew its market share by 140 basis points during the quarter. However, the company’s Core business — excluding the newly acquired Rhode brand — saw sales drop 3% during the quarter because the company chose to halt shipments to some retail partners.

Similarly, its gross margin fell by 165 basis points compared to a year ago due to rising tariff costs. The company’s adjusted earnings before interest, tax, depreciation, and amortization also fell 4% YoY to $66 million.

e.l.f. Beauty Remains ‘Confident’ Going Forward

Looking ahead, the beauty company expects to expand its sales between 18% to 20% YoY, with adjusted EBITDA between $302 and $306 million and net income between $165 million and $168 million. The forecasts fell below Wall Street’s expectations, even as economic uncertainty weighs on American consumers.

 “We remain confident in our strategy to grow market share and capitalize on the significant whitespace ahead of us,” noted Tarang Amin, e.l.f Beauty’s chairman and chief executive.

Is ELF a Good Stock to Buy Now?

On Wall Street, e.l.f. Beauty’s shares currently enjoy a Strong Buy consensus rating based on 12 Buys and three Holds assigned by 15 analysts over the past three months. Moreover, the average ELF price target of $152 indicates about a 29% upswing from the current trading level.