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Sydney Sweeney’s Star Power Revives American Eagle—But Can It Sustain the Momentum?
Sydney Sweeney’s Star Power Revives American Eagle—But Can It Sustain the Momentum?
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American Eagle soars back into relevance—fueled by Gen Z's latest 'it' girl. Sydney Sweeney's cultural cachet jolts the aging retailer with viral moments and social media frenzy.
The Sweeney Surge
Her campaign didn't just move denim—it moved the needle. Stock tickers briefly forgot this was mall retail. Suddenly, AE wasn't your mom's forgotten jeans brand—it was trending.
Reality Check
But influencer hype burns fast. Wall Street's already side-eyeing the sustainability—because nothing says 'long-term strategy' like betting the farm on celebrity whims. Remember when NFTs were a thing?
Flash in the pan or fashion fixture? The market's watching—and it's got a notoriously short attention span.
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