Best Buy Marketplace Explodes Onto Scene: Dishes, Instruments, Toys & Everything In Between

Retail giant Best Buy just dropped a marketplace bombshell—and it's not just another tech play.

From kitchenware to musical gear and childhood nostalgia, the selection spans categories nobody saw coming. Forget predictable electronics—this is a full-spectrum assault on consumer retail.

Wall Street analysts are already scrambling to adjust projections. Because when a legacy retailer pivots this hard, it either means genius adaptation or desperation. Either way, it's a bold move in an economy where most retailers are playing defense.

One thing's clear: Best Buy isn't just selling gadgets anymore. They're coming for everyone's lunch—and apparently, their dinner plates too.

Key Takeaways

• Best Buy's third-party marketplace went live in the U.S. on Tuesday.
• Customers can now purchase cookware, decor, and musical instruments through Best Buy's app and website.
• The electronics giant is one of several retailers trying to tap into the third-party marketplace business model.
  

You can now go to Best Buy’s website for everything from a statue of Ganesh playing the flute to a set of champagne flutes.

Best Buy (BBY) doubled the number of products available through its website and app while launching a U.S. marketplace Tuesday that’s open to hundreds of brands not carried in its stores, such as Martha Stewart, Crock-Pot, and World Wide Stereo. The marketplace offers more technology and taps into new categories, including sports team merch, seasonal decorations, and musical instruments, as well as toys and puzzles, Best Buy said in a press release and Q&A.

“Our customers have always looked to us to bring excitement and inspiration in ways only technology can,” Frank Bedo, chief marketplace and eCommerce officer at Best Buy, said in a statement. Through the marketplace, “we can truly offer the full experience they need,” the statement said.

The electronics giant, which already has a third-party platform in Canada, is the latest retailer to launch an online marketplace—a MOVE that allows companies to expand their product portfolio without investing in inventory or storage space. Walmart (WMT), Target (TGT), Lowe’s (LOW), Nordstrom, and Ulta (ULTA) have launched or shared plans to launch a marketplace, according to company announcements. Digital marketplaces are estimated to facilitate hundreds of billions of dollars in annual sales.

Best Buy didn’t immediately respond when asked if items not stocked in stores but bought through the marketplace could be shipped to stores for pickup. Marketplace purchases can be returned to stores, the press release said.

Best Buy shares were up about 5% in recent trading but are down more than 10% for the year. In late May, the company reported mixed first-quarter results and lowered its full-year outlook because of tariffs.