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Michael Saylor’s MicroStrategy Doubles Down: ’We Are Not Going To Be Selling’ as Bitcoin Buying Spree Continues

Michael Saylor’s MicroStrategy Doubles Down: ’We Are Not Going To Be Selling’ as Bitcoin Buying Spree Continues

Published:
2026-02-10 18:05:11
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MicroStrategy isn't just holding—it's hoarding. The enterprise software firm turned Bitcoin treasury vehicle just added another chunk to its colossal stash, with Chairman Michael Saylor declaring the exit door firmly shut.

The Hodl Doctrine in Corporate Action

Saylor's strategy remains brutally simple: acquire, never divest. While traditional CFOs sweat over quarterly earnings calls and balance sheet ratios, MicroStrategy treats its Bitcoin holdings like a digital Fort Knox—deposits only. The latest purchase reinforces a thesis that's equal parts conviction and contrarian bet against fiat depreciation.

Balance Sheet as a Bullish Statement

Every dollar converted to Bitcoin is a deliberate snub to conventional corporate treasury management. Instead of parking cash in low-yield bonds or share buybacks, the company opts for the volatile, hard-capped asset class. It's a real-time experiment in corporate finance—one that would give most audit committees heart palpitations.

The Unwavering Calculus

For Saylor, the math hasn't changed. Inflation erodes cash; Bitcoin preserves value. The company's ongoing acquisitions signal not just confidence in the asset, but a fundamental rejection of alternative stores of value. It's corporate Darwinism—adapting the balance sheet for a digital age, while legacy finance still debates the merits.

One cynical take? Wall Street still values the company as a software business, while the market cap increasingly reflects a Bitcoin ETF with an office lease. MicroStrategy isn't just betting on Bitcoin—it's becoming Bitcoin. And they're not selling the transformation.

Key Takeaways

  • Strategy recently acquired 1,142 more bitcoin for $90 million. The price of the cryptocurrency was recently around $69,000.
  • The broad sell-off in tech and metals last week does not bode well for risk assets like crypto in the near term, experts say.

Strategy is down on its bitcoin purchases—but it's not out.

Executive chair and Bitcoin evangelist Michael Saylor in a Tuesday interview with CNBC said that Strategy (MSTR) is "not going to be selling" bitcoin anytime soon—and will continue to buy the world's largest cryptocurrency every quarter "forever." The price of the coin is hanging out under $70,000 after last week's sell-off, which took it close to $60,000.

Crypto-linked stocks are mixed Tuesday, with Coinbase (COIN) and Strategy down slightly. Circle (CRCL) has risen by more than 2%. Read Investopedia's full coverage of today's trading here.

That the Strategy chair is vowing not to sell means the company is willing to hold its breath; to bow out now WOULD mean locking in losses with the price of bitcoin below its average cost per coin. At what price buyers will be drawn back in en masse is anyone's guess, but it would appear that the mid-$70,000s wasn't the value zone some experts hoped it would be.

WHY THIS MATTERS TO YOU

Bitcoin is off last week's lows, offering some relief to crypto investors. But some experts think crypto may not have much room for upside if investors are concerned about risk assets, such as tech stocks, broadly.

Strategy recently bought an additional 1,142 coins for about $90 million for an average cost of more than $78,000. Crypto experts say that wavering tech stocks don't bode well for risk assets at large.

When Saylor was asked about investor concerns that Strategy might be forced to sell—in the event that bitcoin prices fall sharply and don't recover for years—he was sanguine. "If bitcoin falls 90% for the next four years, we'll just refinance the debt," he said, adding that Strategy has enough in its cash reserves to pay dividends on its bitcoin-backed high-yield perpetual preferred shares like "STRC," and cover its debt, for more than two years.

The "only thing" investors need to know, Saylor said in the CNBC interview, is that bitcoin would do double to triple the performance of the S&P 500 over the next four to eight years.

Related Education

What Does Strategy (formerly MicroStrategy) Do and Why Does It Hold So Much Bitcoin?

MicroStrategy's Michael Saylor speaks at the Bitcoin 2021 Convention

MicroStrategy's Michael Saylor speaks at the Bitcoin 2021 Convention

How Does Bitcoin Work? Definition and How to Invest

Woman holding a phone that is showing Bitcoin price chart over time

Woman holding a phone that is showing Bitcoin price chart over time

Galaxy Digital's (GLXY) trading expert Beimnet Abebe said that the short-term does not look great for bitcoin given "the pretty bad setup for risk" and the losses investors suffered last week as other parts of the investment complex including tech stocks and metals took a beating. Plus, investors appears to be in portfolio-tweaking mode, and their "flight to value" in stocks doesn't exactly put bitcoin in that line of sight.

"Who's going to want to buy crypto when they're worried about the Nasdaq?" he said on the "Galaxy Brains" podcast last week.

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