Jennifer Garner’s Once Upon a Farm Baby Food Company IPO Hits Market Today

Hollywood meets Wall Street as celebrity-backed organic baby food brand goes public.

The Celebrity Premium

Garner's name recognition fuels investor frenzy—proving once again that in modern markets, star power often trumps spreadsheets. The brand bypassed traditional retail gatekeepers early, building direct consumer relationships through digital channels.

Organic Growth, Digital Roots

From farm-to-table storytelling to subscription models, Once Upon a Farm cut out middlemen while parents paid premium prices for clean ingredients. The company's valuation now reflects that narrative as much as its financials.

Baby Food Gets a Tech Makeover

Cold-pressed, high-pressure processed pouches replaced jars—a packaging revolution that captured millennial parents. The logistics behind keeping organic ingredients shelf-stable without preservatives became their silent tech innovation.

Market Appetite

Today's IPO tests whether sustainable food brands can maintain momentum when institutional investors start scrutinizing quarterly reports instead of Instagram engagement. Another celebrity venture capital play hoping retail investors confuse brand awareness with durable competitive advantage.

Key Takeaways

• Once Upon a Farm, a children's food company, announced the sale of about 11 million shares at $18 each in its initial public offering.
• Actress Jennifer Garner's company is slated to start trading on the New York Stock Exchange Friday.

A children's food company co-founded by actress Jennifer Garner is slated to start trading on the New York Stock Exchange today.

The business, Once Upon a Farm, said late yesterday that its initial public offering raised nearly $200 million. The company, set to trade on the New York Stock Exchange using the symbol "OFRM," sold nearly 11 million shares at $18 apiece, in the middle of the $17 to $19 range they were marketed in.

Garner rang the NYSE's opening bell ahead of the shares' debut. The IPO price implies Once Upon a Farm—known for food pouches that keep product SAFE via cold pressure, rather than heat or pasteurization—has a market capitalization of about $724 million.

Why This News Matters to Investors

Some analysts expect 2026 to be a busy year for initial public offerings. A number of companies, including Bob's Discount Furniture and the crypto company BitGo, have also gone public this year.

Once Upon a Farm expects to be profitable soon, said co-founder John Foraker, who previously led the organic food brand Annie's, on CNBC. Sales hit $110.6 million in the first half of 2025, rising 68% from $65.8 million a year earlier, according to regulatory filings. Losses also grew: Once Upon a Farm ended the first half of 2025 about $28.5 million in the red, compared to $4.2 million in the red a year earlier, the S-1 said.

“We will be a very profitable company," Foraker said. "We’re very confident in that, and in the not too distant future."

Related Education

Foraker and Garner got involved with Once Upon a Time after discovering the baby food brand launched by Cassandra Curtis and Ari Raz. The brand's focus on fresh and organic ingredients appealed to Garner, who had been making baby food at home because she didn't like the options available at stores, the actress said on CNBC.

She and her partners all sought to create a "business that's pushing social change and democratizing nutrition and making it accessible for more kids," Garner said.

The company sells pouches of blended produce, oat bars, frozen meals and snacks, according to its website. Amazon.com-owned (AMZN) Whole Foods, Walmart (WMT), Target (TGT), Costco (COST) and Kroger (KR) carry its products, Garner said.