Trezor Joins Forces With ETHCC 2025 in Cannes – A Hardware Wallet Power Move

Trezor just flipped the script on crypto security theater. The OG hardware wallet maker is teaming up with Europe's biggest Ethereum developer conference – and the timing couldn't be more savage.

Why this matters

While bankers still argue about 'blockchain not Bitcoin,' Trezor's planting its flag where it counts: in the trenches with builders. ETHCC 2025's lineup reads like a who's-who of DeFi's brain trust – now they'll have cold storage evangelists in their back pocket.

The Cannes factor

Forget ICO-era Vegas parties. This is institutional-grade schmoozing on the French Riviera, where the real deals get made between yacht hops and overpriced rosé. (Pro tip: conference passes cost less than a single night at the Martinez – probably.)

Bottom line: Trezor's playing 4D chess while hot wallet providers fight over Chrome extension real estate. Because nothing says 'generational wealth' like keeping your keys off devices that also host your Tinder matches.

In addition to demonstrations, Trezor will offer a space for dialogs with representatives from projects and ecosystems. The partnerships and development team will discuss opportunities to collaborate with Web3 developers and companies.

Trezor’s Head of Marketing Anusha Schindler emphasized that ETHCC is a rare chance to interact directly with the community and showcase the company’s innovative solutions. Trezor CCO Danny Sanders added that many realize the importance of backups only after a loss, and that it is the vendor’s job to raise awareness before risks arise.

The company was previously a participant at the BTC Prague event, where it attracted significant attention amongst the event’s attendees. Trezor’s team pointed to the growing popularity of hardware solutions for storing digital assets and users’ desire for more data regarding crypto security.

“BTC Prague attracted a bitcoin-oriented audience. We were encouraged by the fact that many visitors are already familiar with hardware wallets. Even those who had not yet purchased them were seriously considering it. There was a great awareness of backup methods, and people were genuinely interested in learning how self-custody works in practice. They were eager to test the devices and asked thoughtful questions about the security features,” said Sanders.

Trezor continues to emphasize user protection and conscious handling of digital assets. At Cannes, the team expects to not only showcase its product line, but also be inspired by the community’s ideas to develop new directions.

“We are looking forward to ETHCC Cannes, where we hope to connect with the audience and open doors to new ideas and collaborations,” said Trezor’s CCO.

Сообщение Trezor to Partner With ETHCC 2025 Conference in Cannes появились сначала на INCRYPTED.