Incrypted Joins Binance KOL Campus in Montenegro: Web3’s Next Power Move

Montenegro becomes the unlikely stage for crypto's latest brain trust.

Binance pulls industry heavyweights to the Adriatic coast—because nothing says 'decentralized future' like a Balkan resort confab.

Why this matters

When the world's largest exchange handpicks influencers, builders, and analysts for closed-door sessions, markets tend to move. See: BNB's +18% surge post-Dubai meetup last quarter.

The cynical take

Another 'educational retreat' where Lambo-talk meets regulatory loopholeering. At least the views beat another Zoom AMA.

The press release notes that participants represented a wide range of media platforms — including Telegram, YouTube, Instagram, TikTok, and others. All of them share a common goal: to create high-quality crypto content and better understand how to engage with the Web3 audience.

The main goal of the campus, according to the statement, is to build a strong and sustainable crypto community.

Kirill Khomyakov, Head of Regional Markets at Binance for the CIS, Central and Eastern Europe, and Africa, stated:

“Networking at such events plays a key role: bloggers can not only get acquainted, but also share real-life experience — discuss what formats work, what platforms are effective, how to build communications with subscribers and advertisers. In addition, in an over-saturated information field, trust and expertise become more important than loud headlines”.

He noted that personal connections and joint projects help foster a greater sense of responsibility for the content being created and for how the industry is portrayed in the public space. For Binance, it’s important not only to share knowledge but also to listen to feedback from content creators — this helps the team better understand user needs and continuously improve their products, Khomyakov said.

The educational part of the event lasted two days and featured practical workshops led by the Binance team. Participants learned about working with media, building personal brands, and effectively delivering crypto-related content across different formats. According to the organizers, special attention was given to modern technologies — particularly generative AI tools. Attendees were shown how to generate voiceovers using ElevenLabs, create videos with Runway and Kaiber, and design visual concepts with Midjourney.

In addition to technical tools, the Binance team shared a range of practical tips for those looking to grow their crypto blogs — whether they’re just starting out or already have an established audience.

First, the company encourages bloggers not only to cover market news but also to create educational content. Second, Binance recommends incorporating gamified elements such as quizzes, challenges, “guess the token,” or “crypto reactions.” These formats work particularly well on Instagram, TikTok, and Telegram, helping creators engage their audience more effectively without relying on direct advertising. Third, instead of one-off mentions, Binance advises building deeper collaborations — this could include participating in AMA sessions, recording podcasts, speaking at events, or co-creating educational content with Binance.

The exchange also made sure to include a social element in the event. Participants took part in evening activities and creative contests — including AI and content battles, quizzes, and feedback sessions focused on Binance products.

Binance’s regional marketing leader for CEE, CIS and Balkan regions Alexei Makarov said:

“KOL Campus is not just an educational event. It is a strategic step towards building a KOL community where each participant not only broadcasts content, but also shares values: transparency, consistency and educational mission. In a complex information background, we want to cooperate with those who realize their responsibility to the audience and see the crypto industry not as a hype, but as an opportunity for real change”.

Binance summarized that KOL Campus was another step Binance took towards building a long-term dialog with the crypto community. It was not just a training event – participants were helped to grow, find like-minded people and unite for the sake of the industry’s future, the company said.

Сообщение Incrypted team attended the Binance KOL Campus in Montenegro появились сначала на INCRYPTED.