Nvidia’s Power Play: Did They Just Hand Amazon, Microsoft, and Google a Massive Edge Over CoreWeave?

Nvidia's latest strategic pivot is sending shockwaves through the cloud infrastructure space—and CoreWeave might be left holding the bag.

The chip giant's surprise allocation shift essentially turbocharges the hyperscalers' AI capabilities while squeezing out smaller players. Amazon's AWS, Microsoft Azure, and Google Cloud just got handed the keys to next-generation computing power without the usual supply chain headaches.

CoreWeave, once the darling of GPU-as-a-service, now faces an existential squeeze. Their entire business model relied on priority access to Nvidia's coveted chips—access that just got rerouted to the cloud titans.

Market analysts are calling this a classic 'partner-to-competitor' pivot. Nvidia gets guaranteed volume from deep-pocketed hyperscalers while the smaller players scramble for table scraps. Wall Street's already pricing in the consolidation—because nothing says 'efficient markets' like watching three giants vacuum up an entire industry's margins.

This isn't just about chips—it's about who controls the plumbing of the AI revolution. And right now, Nvidia's making sure the biggest pipes flow to the deepest pockets.

Image source: Getty Images.

Nvidia's retreat

Nvidia launched DGX Cloud in 2023. The company billed the new platform as a way for enterprises to get immediate access to Nvidia's AI supercomputers so they could train generative AI and other advanced AI models.

But Nvidia appears to be retreating from this market. The Information, a website that focuses on technology industry news, recently reported that Nvidia is primarily using DGX Cloud for internal use now instead of marketing the platform to customers.

Is there other evidence that supports the view that Nvidia is shifting its strategy? Maybe. In the past, Nvidia highlighted its DGX Cloud services when discussing cloud spending commitments in its quarterly 10-Q filings. In the company's update for the second quarter of 2025, though, DGX Cloud wasn't mentioned in this context.

Instead of marketing the DGX Cloud platform to customers, Nvidia appears to be focusing now on its Lepton GPU rental marketplace. CEO Jensen Huang explained in the May 2025 announcement of Lepton that the new service "connects our network of global GPU cloud providers with AI developers."

Helping the "big three," hurting CoreWeave?

Some industry observers saw DGX Cloud as a move for Nvidia to compete against the major cloud service providers. But Nvidia rented GPUs from CoreWeave to use with DGX Cloud. Could the company's reported move to back away from marketing DGX Cloud help Amazon Web Services (AWS), Microsoft Azure, and Google Cloud while hurting CoreWeave? The short answer is "no."

For one thing, Microsoft Azure and Google Cloud host DGX Cloud. Although AWS didn't, there's no solid proof that Nvidia's cloud platform hurt its business.

A retreat from DGX Cloud wouldn't hurt CoreWeave, either. CoreWeave recently disclosed that Nvidia will purchase $6.3 billion of its unused cloud computing capacity through April 13, 2032.

Perhaps most importantly, though, Nvidia might not be retreating from DGX Cloud as reported by The Information after all. According to Data Center Dynamics, Alexis Bjorlin, who is Nvidia's vice president and general manager for DGX Cloud, said, "DGX Cloud is fully utilized and oversubscribed, and we are expanding its scale."

Winners all around

Whatever Nvidia's strategy with DGX Cloud is, I don't think CoreWeave has anything to worry about. My view is that all of these stocks -- Nvidia, Amazon, Microsoft, Alphabet, and CoreWeave -- are poised to be big winners over the long run.

The AI boom doesn't appear to be slowing down. That's great news for Nvidia because more of its GPUs will be needed. It's great news for Amazon, Microsoft, Alphabet, and CoreWeave because their cloud platforms will continue to enjoy tremendous demand.

It's possible that the momentum could even accelerate. I think Nvidia's technological advances will play a key role, if so. For example, the company plans to launch Rubin CPX, a new class of GPUs built for massive-context inference, in late 2026. This new technology could pave the way for an explosion in the use of AI in software development and long-form video creation.

As the smallest of the group, CoreWeave might have the most room to run. However, I expect all five of these top AI stocks will deliver tremendous gains over the next 10 years and beyond.