SoFi Stock Soared 13% in August—Here’s Why It Matters

SoFi just pulled off a 13% monthly surge—and the market's paying attention.

Digital Finance Flex

They're not just another fintech player. SoFi's stacking next-gen banking services with crypto-friendly infrastructure, tapping into the generational shift toward decentralized finance. No legacy baggage—just agile products built for the digital asset era.

Crypto Integration Wins

While traditional banks drag their feet on crypto, SoFi's leaning in. Offering seamless crypto trading alongside traditional investments isn’t a side hustle—it’s a core strategy. They get that portfolios now mix stocks and tokens, and they’re capturing that demand while big banks are still debating 'blockchain not Bitcoin.'

Market Momentum Play

August’s jump wasn’t random. It reflects growing confidence in platforms bridging traditional finance with crypto’s high-growth potential. SoFi’s positioning itself as the go-forward solution for investors who don’t see a difference between trading tech stocks and altcoins—just upside.

Sure, Wall Street might call it a 'speculative pop'—but when’s the last time traditional finance delivered 13% in a month without a Fed bailout?

Banking for a new generation

SoFi targets students and young professionals, but increasingly, it's targeting anyone who's looking for easy-to-use banking services with low fees and high savings rates.

It began its life as a lending company, and that's still its main segment. Lending revenue accounted for about half of the total in the 2025 second quarter, and as interest rates come down, the lending segment is gaining momentum. Total originations increased 64% year over year in the second quarter, with a 66% increase in personal loans, 35% in student loans, and 92% in home loans. Total lending revenue was up 30% over last year, and contribution profit ROSE 24%.

Image source: Getty Images.

But SoFi has expanded into a full financial services platform, and the non-lending services, like SoFi Money and SoFi Invest, are growing much faster. Financial services segment revenue increased 106% over last year in the second quarter, and contribution profits was up 241%. These are mostly low-cost, fee-based products, enhancing both growth and profitability.

Total adjusted net revenue increased 44% year over year in the second quarter, and earnings per share (EPS) climbed 700% from $0.01 last year to $0.08 this year.

The future is wide open

While the market cheered SoFi's blowout performance in the second quarter, it was at least equally enthusiastic about SoFi's innovations. SoFi announced the return of cryptocurrency trading to its platform a few months ago, and it followed that up with the news that it was going to start offering global remittances, a form of wire transfers, through its app using a blockchain network. It recently added more details, explaining that it's going to partner with Lightspark, which provides blockchain infrastructure, to send money by converting it toand then converting it into local currency.

SoFi added 850,000 new customers in the second quarter, record add-ons and a 34% increase year over year. These are predominantly young professionals just starting out with learning how to manage their finances, and 90% of SoFi Money deposits come from direct deposit. That's a recurring revenue stream that should keep SoFi growing, and as these customers develop greater financial management needs, they present greater growth opportunities. SoFi looks poised to deliver for investors for years to come.