Apple Stock Skyrockets: Here’s Why Investors Are Piling In Today

Apple shares just ripped higher—and the momentum isn't slowing down.

What’s driving the surge?

Fresh product hype, bullish analyst upgrades, and another quarter of services revenue blowing past expectations. The market’s betting big on Apple’s ecosystem play, not just its hardware.

Let’s be real—Wall Street loves a good growth story, even if it means ignoring pesky details like valuation. When Apple moves, portfolios dance.

Tim Cook’s crew keeps executing, and the street keeps paying up. Classic.

Apple makes billions from Alphabet

Last year, U.S. District Judge Amit Mehta ruled in favor of the U.S. Department of Justice in a lawsuit against Google, saying that the search engine giant had indeed acted as an illegal monopoly with its digital advertising practices. But yesterday, Mehta stopped short of granting the DOJ's request to have Google divest Chrome.

Image source: Getty Images.

Furthermore, Mehta ruled that Alphabet can keep paying partners to feature the Google search engine on their browsers, and this is why Apple stock is trading well today. Prior court filings revealed that Alphabet paid Apple $20 billion in 2022 to have Google as its default search engine on its web browser.

Apple has been on a nice winning streak

Apple stock struggled earlier this year, as investors worried that President Donald Trump's tariffs would significantly upend the iPhone maker, which has most of its supply chain abroad in countries like China, Vietnam, and India. But recently, Apple managed to get an exemption from several of the tariffs by promising to invest hundreds of billions in the U.S. Now, the ruling on the Google lawsuit is another big win.

Apple will still face higher costs from tariffs but they are no longer as big of a concern. While the stock is now in a better position, many investors are still concerned about the company's broader artificial intelligence strategy. I think investors can buy the stock, but there are still issues to work through that investors should continue to monitor.