GoPro Stock Skyrockets 9.1% Today - Here’s What Fueled the Surge

GoPro shares just ripped higher—jumping a solid 9.1% in a single session. That kind of move doesn’t happen without a spark.

So what lit the fuse?

No groundbreaking product launch. No surprise earnings beat. Just classic market momentum meeting optimistic speculation. Retail traders piled in, betting the action-cam maker still has tricks up its sleeve.

Wall Street analysts stayed quiet—no major upgrades, no price target hikes. Sometimes a stock just runs because it can. Reminds you that in traditional markets, a 9% pop can still come from vibes alone. Meanwhile, in crypto, we call that Tuesday.

GoPro’s bounce might not last. But for today, it’s got everyone watching.

GoPro makes use of its data

GoPro announced today that its subscribers uploaded more than 125,000 hours of footage to its new AI data licensing effort in roughly two weeks. The trial began with a small, invitation-only group of U.S. members, with a broader rollout and potential international expansion planned.

Participants can allow the content they have stored in GoPro's cloud to be used to train third-party AI models and receive 50% of any licensing revenue the company receives. With 2.45 million subscribers and 13 million hours of content stored, GoPro has a sizable library to monetize.

Image source: Getty Images.

GoPro is the latest meme stock

The successful launch of the program will help cement the company's meme stock status. Likestock, which has seen a wave of retail enthusiasm based on the idea that the company can use AI to leverage its substantial data, some investors see GoPro as sitting on a Gold mine of video content, highly prized in training AI models.

Though this program looks like it could be a success, I don't think it's enough for GoPro in the long run. The company's main product is one that can only find a niche market, and that market is oversaturated with similar products from larger companies. I WOULD still stay away from GoPro stock.