Dutch Bros Stock Soars: The Inside Scoop on Thursday’s Meteoric Rise

Dutch Bros shares went stratospheric today—here's why the market went caffeine-crazy.

The Rocket Fuel: A perfect storm of bullish sentiment and speculative froth sent BROS into overdrive. No earnings report, no major news—just traders chasing momentum like it's 2021 all over again.

Technical Breakout: The stock smashed through resistance levels like a barista during morning rush hour. Chartists are calling it a 'textbook cup-and-handle' (because Wall Street loves its coffee metaphors).

The Cynic's Take: Another day, another meme-stock rally. At least this one serves decent cold brew while burning short sellers.

Image source: Getty Images.

Served up piping hot

For the second quarter, Dutch Bros generated revenue of $416 million, up 28% year over year. This fueled robust profits, as adjusted earnings per share (EPS) of $0.26 jumped 37%. For context, analysts' consensus estimates were calling for revenue of $404 million and EPS of $0.18, so the company cleared both those hurdles with ease.

The underlying customer metrics were equally robust. Growth in same-store sales (comps) was 6.1% systemwide and 7.8% for company-owned shops.

Further fueling investor enthusiasm was the company's outlook. Management raised its full-year revenue forecast to $1.595 billion at the midpoint of its guidance, up from $1.565 billion last quarter.

Bucking the trend

Investors have been concerned about the state of the restaurant industry and coffeehouses in particular. Whenreported the results of its fiscal 2025 third quarter (ended June 29), revenue of $9.5 billion increased a tepid 4%, while EPS plunged 47%. Furthermore, global sales declined 2%, fueled by a 2% decline in comps.

The fact that Dutch Bros was able to deliver such steamy results caused shareholders to rejoice, sending the stock up by double digits.

For full disclosure, the stock isn't cheap. After this morning's price spike, it's selling for 83 times next year's expected earnings and more than 4 times next year's expected sales. With that much of a premium built in, volatility will remain high. Any failure on Dutch Bros' part to meet investor expectations could results in a correction that is as swift as it is severe.

That said, Dutch Bros is certainly deserving of a premium, especially since it's taking market share from the competition.