Wix.com Stock Pops: Here’s Why Investors Are Biting Today (August 7, 2025)
Another day, another meme-worthy stock move—Wix.com shares are climbing while 'fundamentals' take a coffee break.
The no-code rally continues
Website builders are the new blue chips, apparently. Retail traders pile in as short sellers scramble to explain why a drag-and-drop editor deserves a 30 P/E ratio.
Wall Street plays catch-up
Analysts belatedly upgrade price targets—just in time to claim credit for the surge they didn't foresee. 'We always believed in the SaaS thesis,' claims one report conspicuously dated yesterday.
Reality check incoming?
The stock's up...until the next earnings call reminds everyone that 'vibes' aren't a GAAP metric. For now, enjoy the ride—and maybe short some puts while the IV's juicy.
Encouraging growth on the top and bottom lines
In Wix.com's second quarter, the company's revenue grew by 12% year over year to just under $490 million. Of its two reporting segments, creative subscriptions, its foundational website design services, ROSE by nearly 11% to $345 million and change. The smaller business solutions segment, meanwhile, enjoyed 17% growth to more than $144 million.
Image source: Getty Images.
A more robust improvement was seen on the bottom line, with non-GAAP (adjusted) net income zooming 37% higher to $136 million. On a per-share basis, that shook out to $2.28 per share.
Both figures comfortably topped the consensus analyst estimates. The average pundit projection for revenue was a bit north of $487 million, while that for adjusted, per-share profitability stood at only $1.75.
In a letter to shareholders, Wix.com attributed the increases largely to "Strong demand, combined with better conversion in Core markets and steadily higher monetization."
Only a slight change in guidance
Wix.com also made a slight adjustment to the lower end of its full-year revenue guidance range. It's now expecting the top line to come in at just under $1.98 billion to $2 billion for the year, which WOULD represent growth of at least 12% over the 2024 result. Previously, it was modeling $1.97 billion to $2 billion.
