Trump Family Rakes in $6B as WLFI Platform Launches - Crypto Markets Roar

Trump dynasty cashes in massive crypto windfall as new trading platform goes live—proving once again that the real money isn't in trading, but in building the casino.

WLFI's explosive debut sends shockwaves through digital asset markets, with the former first family's portfolio surging to unprecedented heights. The $6 billion valuation spike represents one of the largest single-day wealth transfers in crypto history.

Market analysts scramble to adjust projections as institutional money floods into Trump-affiliated tokens. Trading volumes hit record highs while traditional finance veterans watch from the sidelines—still trying to figure out how to short innovation.

Another reminder that in crypto, the house always wins—especially when the house has presidential branding and a direct line to retail traders.

🇺🇸🦅 Trump Family’s WLFI Goes Live

The TRUMP family has officially launched another token.

And added nearly $6B in paper wealth to the family stack.

📌 What Happened

Within hours, the token ranked among the most valuable new coins by market cap, while disclosures indicate the Trump family holds 22.5B WLFI (worth ~$6B at current prices (tokens are locked under a TBD vesting schedule).

Quick TL;DR on WLFI:

• Chain & design: WLFI is an Ethereum token tied to World Liberty’s planned lending/borrowing platform (the DeFi app itself hasn’t launched yet)
• Early trading stats: WLFI was trading in the $30B-$40B FDV range on Hyperliquid premarket before going down only on Monday
• Sale history: Public rounds priced WLFI at $0.015 and $0.05, raising ~$500–$550M, meaning early buyers were up ~1,700% at peak intraday prices
• Float & locks: ~24.7B WLFI circulating out of 100B total supply; 33.5B team tokens are locked with vesting TBD (family’s 22.5B WLFI are included in locked holdings)
• Ecosystem tie-ins: WLFI sits alongside the project’s dollar stablecoin USD1, already live and listed among major stables

As for price action, the token opened around $0.35 before falling all the way to $0.21 and rebounding to $0.25 overnight.

A volatile start, and expect more volatility as new proposals like the late evening token buyback and burn proposal continue to push through.

🗣️ What They’re Saying

“We are now live!!!! Our team has always believed in American strength and leadership. With today’s WLFI token launch, we’re setting a new standard for financial freedom; built on trust, speed, and U.S. values. This is a huge moment for the future of money!” Eric Trump on X

“Big day - World Liberty Fi just launched the $WLFI token. This isn’t some meme coin, it’s the governance backbone of a real ecosystem changing how money moves. Freedom + finance + America FIRST. Home Team” — Donald Trump, Jr. on X

the bull thesis on @worldlibertyfi is pretty simple

this is the trump boys’ dynastic legacy on the line here

hard to see the other crypto stuff they’re doing work on massive scale if wlfi doesn’t

high 10 or 11 figures in future value of all their crypto projects on the line

— Mike Dudas (@mdudas) September 1, 2025

🧠 Why It Matters

The bull case for WLFI is fairly straightforward.

Few tokens launch with this level of built-in audience and national attention.

And many believe that the Trump family’s future in crypto hinges on the success (or failure) of this project.

So they’ll have every incentive to pump the token.

But on the bear side, the protocol is effectively an AAVE fork (and not even live yet!) and trading 4-5x higher.

Plus the vesting schedule is apparently TBD and can be changed via vote, meaning large unlocks could come unexpectedly.

With presalers up so much, expect more sell pressure for the NEAR future. But if and when it finds a bottom, don’t be surprised if WLFI does go on a run.

And of course, any announcements or surprises from the team could change that trajectory…

🌎 Macro Crypto and Memes

A few Crypto and Web3 headlines that caught my eye:

• Crypto majors were slightly green coming out of the long weekend; BTC +1% at $110,000, ETH -1% at $4,370, XRP +1% at $2.80, SOL +2% at $202
• M (+26%), BGB (+19%) and FORM (+15%) and PUMP led top movers
• ETH ETFs broke their 6-day green streak with $165M in net inflows on Friday; Bitcoin ETFs saw $127M in net outflows
• The Trump family WLFI token went live for trading, opening at $30B before falling to $20B FDV then back to $25B
• The WLFI team also issued a new proposal to buyback & burn WLFI tokens using their protocol owned liquidity fees
• El Salvador split up its Bitcoin into several new wallets for Op Sec
• Pantera Capital is projecting 2025 to beat 2021's fundraising record of $29.17B

In Corporate Treasuries

• Bitmine (BMNR) released its weekly report, disclosing 1.866M ETH, 192 BTC and $635M cash on hand, for total holdings of $8.98B
• Elon’s lawyer Alex Spiro is planning to spin up a $200M DOGE TreasuryCo

In Memes

• Memecoin leaders are mixed and chopping on the day; DOGE -2%, Shiba even, PEPE -1%, PENGU +1%, BONK -3%, TRUMP -8%, SPX -5%, and FARTCOIN +2%
• PWEASE (+90%) and SPARK (+45%) led top onchain movers

💰 Token, Airdrop & Protocol Tracker

Here's a rundown of major token, protocol and airdrop news from the day:

• Hyperliquid posted its highest-ever revenue month in August with over $102M in revenue
• LINEA opened for pre-market trading on Hyperliquid at $0.04 (~$3B FDV)
• Pudgy Party reached 7th in the iOS ‘Free Games’ app store rankings over the weekend
• Yeet is approaching its $500M milestone on Monday, while Myriad hit $10M in lifetime prediction market volume (Disclaimer: Myriad is a prediction market launched by Decrypt's parent company DASTAN)
• Pigskin dot Fun launched an NFL-style fantasy card game over the weekend, then issued refunds to participants after several issues with its mint

🤖 AI x Crypto

Section dedicated to headlines in the AI sector of crypto:

• Overall market cap fell 2% at $12.7B, leaders were mixed
• FARTCOIN (+2%), VIRTUAL (-4%), TIBBIR (+4%), aixbt (-3%) & ai16z (-9%)
• CAESAR (+20%) and IRIS (+20%) led top movers

🚚 What is happening in NFTs?

Here is the list of other notable headlines from the day in NFTs:

• ETH NFT leaders were mostly even over the weekend; Punks even at 46.5 ETH, Pudgy even at 10.1, BAYC -6% at 9.1 ETH
• PROOF PASS (+39%) was a notable top mover
• Bitcoin NFTs were mostly flat, led by Twelvefold (+11%)
• Abstract NFTs were mixed, led by Abstractio (+20%)
• XCOPY’s “hello admin dm me” sold for 70 ETH ($308,000) on Gondi

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