Ninjas in Pyjamas Goes Full Crypto: Esports Titan Now Mining $6.5M in Bitcoin Monthly
Gaming meets crypto in a power move nobody saw coming.
Ninjas in Pyjamas—the esports org that dominated Counter-Strike—just weaponized their cash reserves. Their new arsenal? A fleet of Bitcoin miners set to churn out $6.5M worth of BTC every month.
When traditional yields suck, gamers print their own money.
Forget merch sales—NiP’s betting on hashrate. Their CFO probably moonlights as a DeFi degen. While hedge funds overpay for ‘digital gold’ ETFs, these Swedes went straight to the source. No intermediaries, no custody risks—just pure, unfiltered proof-of-work.
Wall Street analysts scrambling to update their ‘esports = unprofitable’ PowerPoints. Meanwhile, NiP’s mining rigs hum louder than a CS:GO headshot spree.
"Not just a gaming company anymore"
Founder and co-CEO of NIP Group, Hicham Chahine, said on LinkedIn that following the company going public last year, it has been looking for new ways to generate revenue outside of esports and entertainment. Bitcoin mining was seen as a sufficiently relevant and adjacent vertical to tackle, he added that further mining expansion is on the horizon.
That said, NIP Group’s stock has fallen 17% to $2.13 since the Tuesday announcement, according to TradingView. It is now down 88% from its all-time high of $17.76, hit in July 2024.
“We’re not just a gaming company anymore,” Chahine wrote on LinkedIn. “We are becoming a next-gen digital infrastructure company built for the entertainment era. Bringing in real computing power. Real operators. Real capabilities.”
The MOVE comes amid a wave of public companies creating crypto-based treasuries and reserves, following the model that made Strategy, formerly MicroStrategy, so successful.
Led by Michael Saylor, Strategy turned itself around from a fairly average business intelligence software solutions company to one of the most sought-after stocks on the market—surging more than 3,300% from its first Bitcoin purchase. The firm now owns more than $65 billion worth of Bitcoin, according to Saylor tracker.
While the treasury trend sweeps the crypto industry, some experts have warned that it could spell disaster if firms are forced to sell.
