Dogecoin Levels Up: FIFA Rivals Launches as Meme Coin Invades Gaming

Game on—crypto''s favorite shiba inu just got a power-up. Dogecoin is making serious plays in gaming as FIFA''s blockchain rival kicks off, proving even ''joke'' assets can score real utility.

From meme to mainstream

The gaming sector''s becoming crypto''s Trojan horse—sneaking digital assets into millions of wallets under the guise of loot boxes and skin trading. Now DOGE holders are getting skin in the game.

Play-to-own or play-to-pray?

While FIFA''s web3 competitor promises true asset ownership, let''s see how long before the suits find a way to take 30% of every in-game transaction—old habits die harder than no-coiner arguments.

Top stories

PlaysOut plans to release approximately 15 Dogecoin-themed mini-games throughout the rest of 2025, with the first launching in August. These hypercasual games will be playable through the MyDoge wallet and PlaysOut mobile app, utilizing the DogeOS application LAYER built on Dogecoin''s blockchain.

The games will feature DOGE token rewards through leaderboards, quests, and competitions, while in-game items will be tradable as Dogecoin NFTs (aka Doginals). Spanning various genres from life simulators to puzzle games, they''re designed to be easily accessible and create real-world utility for Dogecoin beyond just holding the token.

PlaysOut, which adapts successful Chinese WeChat games for Western markets, is also pursuing licensing deals to incorporate global intellectual property into the dogecoin gaming ecosystem. The company aims to showcase meaningful use cases for the meme coin while boosting Doge culture in the process.

FIFA Rivals, a mobile blockchain soccer game from Mythical Games, launched Thursday on iOS and Android. The studio believes FIFA Rivals could be 20 times bigger than NFL Rivals, which has attracted seven million players, citing soccer''s massive global audience of roughly five billion fans along with other factors.

The game features a multi-year licensing deal with Adidas, spanning collectible gear and sponsored athletes like Lionel Messi. Built on the Mythos blockchain, FIFA Rivals allows players to trade in-game assets freely. Mythical Games has secured a FIFA contract spanning multiple World Cups ahead, and plans to add AI sports agents, esports competitions, and new game modes throughout the year.

ICYMI

• The VERSE token on Solana, tied to the VR metaverse game Verse World, surged upon launch last week. It''s down substantially since then.
• Eve Frontier, the Ethereum-powered game from the makers of Eve Online, has launched into a public alpha with its Founder Access: New Era offering. Players are no longer bound by NDAs.

The Stillness stirs. The New Era is upon us.

Watch our vision trailer, "The Ancient Dark", below.

Carve your own path through the vast Frontier - join Founder Access at https://t.co/yYMuim6gpK pic.twitter.com/xHGVE0PBQ3

— EVE Frontier (@EVE_Frontier) June 11, 2025

• Crypto game My Neighbor Alice is launching a Pudgy Penguins collaboration on June 17.
• GameStop is raising another $2.25 billion (boosted from $1.75 billion) via a convertible notes offering, which could be used to buy more Bitcoin. GME stock plunged 26% on the week.

• Rumble Kong League is entering a "brand new era," according to the devs, with 1v1 hoops mode coming soon.
• Immutable is launching IMX staking on Immutable zkEVM on June 19, a key step as the gaming platform merges its original Immutable X network into zkEVM this year.
• Avalanche hero shooter BloodLoop is releasing on June 23 via the Epic Games Store.
• Ronin game Fishing Frenzy debuted its second in-game season on Thursday.

Fishing Frenzy: New Horizons 🌅

A fresh start. A new leaderboard.
New rods. New chests. New surprises.

Season 2 starts today! Let’s dive in 🎣👇 pic.twitter.com/eOxBmDqc8X

— Fishing Frenzy (@FishingFrenzyCo) June 12, 2025

• Tencent is exploring an acquisition of game developer Nexon, according to Bloomberg. Nexon''s MapleStory franchise just launched on Avalanche with MapleStory N.
• Speaking of MapleStory N, the developers rolled out updates on Friday following what one player deemed a "game-breaking flaw."

🚨BREAKING: First reported by me

A very critical issue has just occurred in the @MaplestoryU ,

A level 200 Archer solo defeated the endgame boss Damien just 20 minutes before the official weekly reward reset, received the boss reward, and successfully converted $NOSO to $NXPC… pic.twitter.com/VZPyirWrlQ

— ETH_APPLE🇰🇷 (@eth_apple) June 12, 2025

• Proof of Play launched its Verified RNG tool on Avalanche.
• Amid recent game and studio shutdowns, Craft World developer Angry Dynomites Lab says it has 24 months of runway.
• Immutable card battler Gods Unchained will debut its next expansion—a crossover with Guild of Guardians—on June 24.

🤯Step into the new age—Guardians of Elderym has arrived with 76 epic cards, 7 Legendary Guardians, and exclusive 1-of-1 Mythic Art Variant.

⚔️A collaboration with @GuildOfGuardian

📆Available June 24th, 2025! Watch the trailer now!

Dive into the Collector’s Guide and hunt… pic.twitter.com/f77yIiwihy

— Gods Unchained (@GodsUnchained) June 11, 2025

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