Jack Dorsey’s Bitcoin Rebrand: Erasing Satoshi or Engineering Evolution?
Twitter-founder-turned-crypto-evangelist Jack Dorsey is making waves again—this time by pushing to scrub Bitcoin’s founding mythos. The proposal? A ‘Satoshi-agnostic’ rebrand that ditches cult-of-personality for institutional appeal.
The Pragmatist’s Pivot
Dorsey’s argument cuts straight to the chase: Bitcoin’s shadowy creator narrative is a liability, not a feature, if mass adoption is the goal. No more ‘digital gold’ mystique—just cold, hard infrastructure for the finance 2.0 crowd.
Crypto Purists vs. Wall Street Onramps
The backlash was predictable. Hardcore hodlers scream heresy, while VC-backed builders nod quietly—after all, nothing boosts valuations like pretending blockchain is just another SaaS platform.
The Irony Play
Here’s the kicker: Dorsey’s move might be the most Satoshi-like move of all. The original whitepaper never mentioned a creator—just code. Sometimes, killing your idols is the only way to fulfill their vision. (And if it lures another pension fund into buying BTC futures? Well, that’s just the free market working its magic.)
