Adidas Drops Digital Threads for ’Xociety’ Shooter on Sui Blockchain—Because Gamers Need $200 Sneakers in Metaverse Too
Adidas just weaponized your avatar’s wardrobe. The sportswear giant unveiled an in-game apparel drop for the upcoming ’Xociety’ shooter built on Sui—because nothing says ’play-to-earn’ like NFT hoodies that cost more than your actual hoodie.
From Stadiums to Headshots
The collection—likely priced at 0.5 ETH per virtual tracksuit—lets players flex brand clout while dodging bullets. Because if you’re getting fragged, at least do it in limited-edition digital Ultraboosts.
Web3 Fashion Wars Escalate
Nike’s .Swoosh domination got Adidas scrambling. Now both brands are turning shooters into catwalks, betting gamers will mortgage real-world paychecks for pixelated drip. Spoiler: They will.
Closing thought: When your in-game skin ROI outpaces your 401(k), maybe rethink life choices—or just YOLO into more SUI bags.
Adidas digital apparel on Xociety game avatars. Image: Xociety
The mystery boxes will be available for purchase through Sui NFT platform Tradeport, with sales continuing until May 23. The rarest First tier boxes will include all eight available Adidas skin sets, while Uncommon boxes include three sets. Each set features an Adidas-branded top, bottom, and sneakers for players’ digital avatars.
Xociety will hold its next playtest on May 15, with the game available via the Epic Games Store. The firm raised $7.5 million last summer to help fund production of the game.
Adidas first entered the NFT space in late 2021 via a collaboration with the Bored APE Yacht Club, and has launched further apparel drops alongside crypto projects like Doodles and Stepn.
While Adidas has continued playing in the space over the years, other apparel giants have exited the industry. Nike shuttered its RTFKT subsidiary—which had produced co-branded digital and physical sneaker drops—at the end of 2024, three years after acquiring the once-hot Web3 startup.
