Sui Network Joins Forces with Google’s Agentic Payments Protocol as Exclusive Launch Partner

Google just picked its blockchain partner—and Wall Street didn't see it coming.

Sui Network lands exclusive launch partnership for Google's Agentic Payments Protocol, positioning itself at the forefront of enterprise blockchain adoption while traditional finance scrambles to keep up.

The move signals Google's serious push into decentralized payment infrastructure, bypassing legacy banking systems that still treat blockchain like a risky side project. Sui's technology will power the protocol's core transaction layer, handling settlement speeds that make traditional wire transfers look like medieval messengers.

Agentic Payments promises autonomous, self-executing payment workflows—cutting out intermediary delays and fees that have kept financial institutions comfortably profitable for decades. Google's betting that institutions would rather adopt blockchain than become irrelevant.

Meanwhile, traditional banks are still trying to figure out if blockchain is a threat or an opportunity—classic finance move, waiting until the train leaves the station before buying a ticket.

Sui Network gains traction on SUI ETF race + Sui Group’s treasury expansion

As of September, two firms—21Shares and Canary Capital—have applied to the U.S. Securities and Exchange Commission for approval to launch SUI ETFs. These applications are currently under review.

The SEC has set a final deadline of Dec. 21, to decide on the 21Shares SUI ETF application. However, some analysts anticipate that the SEC may issue decisions as early as October, potentially aligning approvals with other pending altcoin ETF applications.

Tuttle Capital has also recently submitted an application for a crypto ETF that includes SUI. This ETF, named the “Tuttle Capital SUI Income Blast ETF,” is also awaiting regulatory approval.

Finally, Sui has recently gained backing as Sui Group expanded its holdings to over 100 million tokens.