Bybit Launches B2B Arm to Dominate Institutional Crypto Flow
Institutional money floods into crypto—and Bybit just built a bigger pipeline.
The exchange's new B2B division targets hedge funds, family offices, and asset managers hungry for crypto exposure. No more clunky infrastructure or regulatory gray areas. Bybit's offering white-label solutions, custody services, and OTC desks—all under one roof.
Why now? Because traditional finance finally admits digital assets aren’t a 'phase.' They’re a trillion-dollar asset class screaming for professional-grade rails. Bybit’s move isn’t just timely—it’s a land grab.
Wall Street’s playing catch-up, as usual. While banks debate blockchain over lukewarm coffee, crypto natives are eating their lunch—and charging them fees for the privilege.
Building the infrastructure for institutional crypto adoption
The launch of the BBU is a direct response to two of the most significant pain points for institutions entering the digital asset space: counterparty risk and capital inefficiency. Bybit highlighted that a baseline requirement for professional players is the separation of custody and execution.
The exchange aims to address this by constructing frameworks for off-exchange custody and triparty settlement. This model allows institutions to hold assets with trusted, often regulated, custodians while still receiving trading credit on the exchange, effectively neutralizing the existential risk of exchange failure that has long plagued the sector.
At the same time, the unit’s RWA collateral program will permit clients to pledge tokenized real-world assets as collateral for margin and trading positions. The feature solves a critical inefficiency for institutional portfolios, allowing them to avoid the opportunity cost of parking unencumbered capital and instead put traditionally yield-bearing assets to work within crypto markets.
“Institutions are looking for trusted partners who understand both the rigor of traditional finance and the innovation of crypto,” Yoyee Wang, Head of BBU at Bybit, said “At Bybit, we are building a complete business loop that integrates custody, liquidity, and yield — giving our clients not just market access, but a strategic edge in this new era.”
Additionally, Bybit’s BBU will offer Digital Treasury Asset solutions, targeting a growing niche of non-crypto native corporations. These DTA services are designed to support traditional companies looking to allocate a portion of their corporate treasury into digital assets.
The offering focuses on providing the necessary security, compliance, and yield optimization strategies that corporate boards and risk officers require, effectively acting as a guided on-ramp for traditional finance into the digital asset ecosystem.
