Boyaa Interactive Bets $33M Bitcoin on Web3 Gaming Revolution

Gaming giant Boyaa Interactive just dropped a $33 million Bitcoin bet on Web3—proving even traditional gaming companies can't ignore crypto's siren call.

The Bitcoin Backbone

That hefty BTC allocation isn't just sitting in cold storage—it's fueling an aggressive pivot into blockchain gaming infrastructure. The move signals Boyaa's conviction that digital assets will underpin the next generation of interactive entertainment.

Web3 or Bust

Forget play-to-earn—Boyaa's building for true digital ownership. Their stack integrates NFTs, decentralized identities, and tokenized economies right into gameplay. Because nothing says 'immersion' like checking your portfolio mid-boss fight.

Timing the Market—Or Not

While rivals hedge with stablecoins, Boyaa went all-in on Bitcoin. Bold move for a company that probably still has CFOs sweating over volatility reports. Then again, when your users are grinding for digital assets, maybe volatility just adds gameplay excitement.

The strategy behind Boyaa’s Bitcoin treasury

Boyaa, Intercative’s press release outlines a deliberate strategy where Bitcoin is the essential fuel for its ambitious engine of change. The company frames the original crypto not merely as an asset, but as the fundamental basis for Web3 business deployment, ecosystem construction, and a key driver for sustainable development.

“The purchase and holding of cryptocurrencies constitute an important foundation and measure in the Group’s implementation of its Web3 strategic transformation,” the statement read. 

This vision is underscored by a sense of urgency in an increasingly competitive arena. Boyaa revealed a striking data point: at the start of 2024, it was a top-ten global public company in terms of bitcoin holdings, a group of roughly 60 firms.

Today, that landscape has dramatically shifted, with approximately 160 listed companies now holding crypto reserves, a surge that has pushed Boyaa’s ranking down to 22nd globally. This isn’t just a corporate trend; it’s a land grab for a finite resource. 

The announcement explicitly states that with Bitcoin’s “limited total supply, the available resources are gradually diminishing while competitors are actively building up reserves.” Boyaa is stockpiling what it views as the critical strategic commodity for the next era of the internet before it becomes prohibitively scarce or expensive.

Boyaa’s Bitcoin treasury metric 

This strategic accumulation is already translating into tangible metrics for shareholders. The company reports that its Bitcoin holding per 10,000 shares has grown by 12.0% in 2025 alone, now standing at approximately 0.0516 BTC. 

This figure is crucial because it directly links the company’s treasury strategy to individual shareholder value, effectively giving each share a tiny, fractional claim on the corporate crypto reserve. It’s a modern twist on per-share book value, reflecting a new corporate priority for the digital age.