Heritage Distilling Expands Story Treasury to $320M IP Tokens - A Bold Move in Digital Asset Innovation

Heritage Distilling just turbocharged its digital treasury—pouring $320 million into IP-backed tokens that blend tradition with blockchain disruption.

The Whiskey Meets Wallet Play

Forget boring old asset classes. Heritage is tokenizing intellectual property—recipes, branding, the secret sauce behind their spirits—and creating a liquid market where none existed. They're not just aging barrels; they're aging digital assets on-chain.

Why This Isn't Just Another Crypto Gimmick

This isn't some DeFi farm pumping useless yields. These tokens represent real-world value—proven formulas, decades of brand equity, and actual revenue streams. It's asset-backed crypto without the regulatory hangover.

Finance Traditionalists Are Already Grumbling

Wall Street analysts probably called it 'frivolous'—right before complaining about their own illiquid private equity positions. Because nothing says innovation like clinging to paperwork and intermediaries, right?

Bottom line: Heritage isn't just distilling spirits—they're distilling value. And at $320 million, even the skeptics might need a drink.

How many IP tokens does Heritage hold?

Per details Heritage shared on Aug. 25, the company has grown its IP holdings to over 53.2 million.

As of Aug. 22, Heritage’s Story treasury was worth more than $320 million in IP tokens. The haul includes over 23,529,411 IP tokens acquired at $3.40 per token, which the publicly traded company scooped for $80 million in cash using proceeds from the private placement transaction.

Notably, Story Foundation and Heritage Distilling disclosed a $360 million IP treasury strategy on August 11.

Why is this big for Story?

Heritage plans to tap into its IP tokens for yields via staking. It also intends to support the blockchain protocol’s long-term growth and value.

Story boasts venture capital backing to the tune of $136 million, with prominent players such as Polychain and Samsung Ventures adding to a16z, Hashed, Arrington, and Amber Group. The intellectual property infrastructure platform launched its mainnet in February 2025.

Growth in the tokenized IP space has helped the native token’s value jump from lows of $2.50 in June to highs NEAR $7.00 in August 2025.