PLUME Soars 10% After Binance Drops Bombshell HODLer Airdrop—Here’s Why Traders Are FOMOing

Binance just lit a rocket under Plume (PLUME)—announcing an exclusive airdrop for holders, and the market’s already pricing in the hype.

The Pump Playbook

Classic exchange psychology: dangle free tokens, watch traders pile in. PLUME’s 10% surge smells like front-running before the airdrop snapshot—because nothing screams ‘organic growth’ like coordinated incentive farming.

Cynic’s Corner

Another day, another exchange-engineered price bump. At least this time they’re rewarding actual HODLers instead of the usual wash-trading algo bots. Progress?

Binance listing ignites PLUME rally

Binance announced on Aug. 18 that it will distribute 150 million Plume tokens, equal to 1.5% of supply, to users who subscribed BNB (BNB) through Simple Earn and On-Chain Yields between July 24 and 27. The exchange said rewards will be distributed ahead of the token’s spot listing, which opens later during the Aug. 18 listing day.

This catalyst spurred immediate buying interest, with trading and futures activity nearly eclipsing the token’s entire weekly average in a few hours. Following the listing, Binance will designate 25,000,000 PLUME tokens for marketing and liquidity initiatives. The listing is taking place just two months after Plume launched its mainnet.

Plume’s rally comes at a time when Binance is actively expanding its HODLer Airdrops initiative, which recently included smaller tokens like LISTA and ETHFI. The program has become a major liquidity driver for early-stage assets, often triggering rapid spikes in trading volume after listings.

PLUME technical analysis

The impact of the listing news is reflected in the price chart. After trading in a narrow band between $0.09 and $0.11 the previous week, Plume surged sharply, breaking through the middle Bollinger band. The price is gaining momentum toward recent highs NEAR $0.1103. 

In addition, the relative strength index increased, crossing over 60, indicating strong buying pressure but allowing for some room before overbought levels are reached.

If the token breaks through the resistance at $0.11, short-term momentum might move it toward the $0.12 range. Support WOULD be around $0.095 if current levels are not maintained, and a deeper pullback towards $0.089 might also happen if sentiment weakens.