Trump Media Bets Big on Crypto: Token & Wallet Launch Coming Despite $20M Q2 Bloodbath

Trump Media doubles down on blockchain—while Wall Street scratches its head.

The pivot:

No profits? No problem. The conservative-aligned platform is charging into crypto with a proprietary token and wallet, undeterred by its eight-figure quarterly loss. Because when traditional revenue streams dry up, why not mint your own economy?

The irony:

Same week Elon’s XPay gets regulatory side-eye, another billionaire-backed play elbows into Web3. Coincidence—or proof that tokenization is the new ‘distraction pivot’ for flailing tech ventures?

The closer:

Watch this space. If history’s any guide, Trump-branded assets tend to… uh… *volatile performance*. But hey—at least the memecoin crowd will have fresh material.

*Bonus jab:* Nothing fixes a balance sheet like speculative digital paper—just ask every bankrupt crypto exchange ever.

Trump Media’s crypto bet 

Last month, the Trump-linked company raised $2.4 billion through a private offering backed by about 50 institutional investors. It then used most of that to acquire roughly $2 billion worth of Bitcoin (BTC) and other related assets. 

The purchase now makes around two-thirds of Trump Media’s $3 billion in liquid assets tied to digital assets, placing it among the top ten public holders of Bitcoin. Trump Media CEO Devin Nunes said the bitcoin strategy is aimed at ensuring “financial freedom” and protecting the company from potential risks in traditional finance.

Meanwhile, Trump Media is also eyeing the ETF space. The company filed an application in June for an exchange-traded fund (ETF) that would jointly track Bitcoin and Ethereum, which is currently under review by the Securities and Exchange Commission (SEC).