Tether Charges Into U.S. Market Under New Stablecoin Law—Institutions First, Mainstream Later

Tether’s making moves—again. The stablecoin giant is eyeing a U.S. expansion under freshly minted stablecoin regulations, but don’t expect retail investors to get front-row seats. Institutional clients are the priority, because when has finance ever put the little guy first?

Why the pivot? The new U.S. stablecoin law finally gives crypto’s most controversial darling a clear path to legitimacy. No more regulatory gray zones—just cold, hard compliance. And Tether’s betting big that institutions will bite.

What’s next? A land grab for Wall Street’s trust. Expect white-glove services, bespoke liquidity solutions, and a PR blitz to scrub away the ‘wild west’ stigma. Because nothing says ‘serious financial player’ like catering to hedge funds that still think Bitcoin is a scam.

The irony? Stablecoins were supposed to democratize finance. Instead, they’re becoming another playground for the 1%—just with blockchain buzzwords. Some revolution.

GENIUS Act opens regulatory path for stablecoin issuers

The move comes after the signing of the GENIUS Act by President Donald TRUMP last week. The new law establishes a regulatory structure for stablecoins in the U.S., potentially enabling licensed firms to issue tokens for payment and financial services.

Tether’s expansion plans will require strict compliance with audit, reserve, and anti-money laundering standards. The company has previously faced legal challenges in the U.S., including a $60 million settlement with regulators in 2021. It has since operated primarily outside the country, establishing its headquarters in El Salvador.

As part of its evolving approach, Tether has reportedly been in talks with auditors and is considering a U.S.-specific stablecoin with enhanced disclosures to meet regulatory expectations. Meanwhile, the company continues to invest in U.S.-linked businesses, including a major stake in Bitdeer and recent acquisitions in biotech and media.