Exclusive: Did the Trump Family’s Billion-Dollar Crypto Play Just Vanish Without a Trace?

The crypto world thrives on loud moves and louder exits—but what happens when a billion-dollar play disappears without a whimper?

Trump's Crypto Retreat: A Silent Exit

No press releases. No tweetstorms. Just a conspicuous absence where a high-profile crypto venture once stood. The Trump family's rumored billion-dollar digital asset play has gone radio silent—right as institutional money floods the market.

Timing is everything in finance. And nothing says 'strategic repositioning' like quietly folding your cards while the SEC starts dealing new ones. Maybe they learned from their NFT buyers that in crypto, the real profit is in the exit, not the HODL.

Strategic unwinding of Trump’s crypto empire?

The Trumps’ latest stake reduction marks the third time in six months they’ve trimmed their position in World Liberty Financial. In December, their holding company DT Marks DEFI LLC controlled 75% of the venture. By late January, that figure dropped to 60%.

Now, with their stake at 40%, a clear pattern emerges: the family has been methodically converting crypto HYPE into cash while maintaining just enough skin in the game to keep the project alive.

Notably, all the sales occurred at critical market junctures. The first came shortly after Trump’s inauguration in January, when token sales topped $200 million in a single day. This second selloff arrived just as Circle, a rival stablecoin issuer, enjoys a Wall Street honeymoon following an IPO that nearly tripled in value on its first day.

A $190m payday

These events, along with the Senate’s passage of a stablecoin framework just days before the latest stake reduction, could have bolstered World Liberty’s business model, creating an ideal exit window for the Trump family.

If valued similarly to Circle, the latest sale could have netted the Trumps as much as $190 million, with Donald Trump personally pocketing an estimated $135 million, Forbes reported, citing an analysis of fine print on World Liberty’s website.

As supporters continue buying what the Trumps are quietly offloading, one truth becomes clear: in this “financial revolution,” some participants are decidedly more equal than others.

The only remaining question is whether regulators or investors will start asking harder questions before the next stake reduction appears in the fine print.