Fertility Tech Giant NewGenIVF Bets Big on Solana—Drops $30M on Staking Play

In a move that’ll make crypto bulls cheer and traditional VCs scratch their heads, NewGenIVF just allocated $30 million to Solana staking. Because nothing says ’long-term growth’ like locking up capital in a blockchain that’s had more downtime than a 1990s dial-up connection.

The fertility tech firm—better known for petri dishes than proof-of-stake—is diving headfirst into crypto’s high-yield casino. Smart hedge against inflation? Or desperate yield chase in a zero-rate world? Either way, those SOL rewards better outpace IVF treatment costs.

Solana validators are popping champagne. Wall Street asset managers? Probably still trying to explain staking to their compliance teams.

Long term value in DeFi and staking

He highlighted the company’s belief in the long-term value of decentralized finance and the potential for shareholder returns through staking.

As part of this strategic shift, NewGen will FORM a dedicated subsidiary to manage its digital asset activities, separating its blockchain investments from its core fertility business, which operates clinics in Thailand, Cambodia, and Kyrgyzstan.

While NewGen remains focused on reproductive services, the company’s increasing exposure to blockchain investments signals its intent to capitalize on emerging technologies for long-term growth. 

Interest from corporations in digital assets is increasing, with public companies allocating Bitcoin and ethereum to their balance sheets, according to a recent report from Binance. 

Last week, Trump Media and Technology Group closed a $2.44 billion private placement with approximately 50 institutional investors, aiming to establish one of the largest bitcoin treasuries among publicly traded U.S. companies.