K33 Goes Full Hodl: Norwegian Firm Locks 60M SEK Into Bitcoin Treasury

Scandinavia’s crypto scene just got a bullish injection—Oslo-based K33 is doubling down on Bitcoin as a reserve asset. The move screams defiance against traditional finance’s gold fetish.

Why This Matters: Treasury strategies aren’t just for Fortune 500 dinosaurs anymore. With 60 million SEK (roughly $5.7M) allocated, K33 joins MicroStrategy’s playbook—treating BTC like the digital gold standard while banks fiddle with fractional reserves.

The Cynic’s Take: Another ’bold corporate move’ that’ll either be a case study or a cautionary tale. Spoiler: Wall Street analysts will still call it ’speculative’ while quietly buying OTC.

Why is K33 buying Bitcoin?

K33 CEO Torbjørn Bull Jenssen said the move aligns with the company’s broader strategic vision and underscores its commitment to bitcoin as both a financial asset and institutional offering.

“We strongly believe that Bitcoin will become an instrumental part of the global financial system. I am excited to now start the process of building a strong balance sheet backed by Bitcoin, not only as a strong conviction investment but, more importantly, as a strategic enabler for K33 as a leading cryptocurrency broker,” Torbjørn Bull Jenssen, K33.

K33 is a digital asset investment and brokerage firm that serves institutional clients across Europe. Its offerings include trading and brokerage services, crypto custody, and industry research.

The firm is just one of many companies that recently started investing in Bitcoin. On the same day of K33’s announcement, Japanese company Metaplanet issued $50 million in bonds to expand its Bitcoin balance sheet.