How UNICEF’s Crypto Gamble Started with a Whisper from Ethereum’s Inner Circle
When Aya Miyaguchi—ETH Foundation’s quiet powerhouse—leaned in, UNICEF listened. Here’s how a backroom blockchain chat turned into a nine-figure humanitarian bet.
From Kyoto to Crypto-Colossus
Miyaguchi’s journey from traditional finance to Ethereum’s nerve center mirrors crypto’s own chaotic rise—proving once again that the smartest money ignores Wall Street’s velvet ropes.
The Pitch That Broke Bureaucracy
No white papers. No compliance theater. Just one brutal truth: fiat moves like molasses when war zones need water. UNICEF’s vaults opened faster than a DeFi flash loan.
Vitalik Didn’t See This Coming
The real shocker? A foundation known for cat GIFs and hard forks now moves more real-world value than half the Fortune 500’s CSR budgets—with 1/100th the overhead.
As legacy finance scrambles to spin up ’innovation labs,’ remember: true disruption doesn’t wear a suit. It bypasses them.
