ZORA Crypto Skyrockets 40% in Single-Day Surge—Here’s What Fueled the Rally

Another day, another crypto moonshot—except this time it’s ZORA stealing the spotlight. The token ripped past a 40% gain today, leaving traders scrambling for explanations (and profits).

Behind the pump: Speculation around a rumored platform upgrade and a sudden influx of whale activity. Because nothing moves markets like whispers and big wallets throwing weight around.

Let’s be real—this could just be another case of ‘buy the rumor, sell the news.’ But for now, ZORA’s chart is painting a pretty picture. Just don’t ask what happens when the music stops.

What is Zora?

Zora was launched in May 2020 by three former Coinbase employees as a creator-first NFT platform designed to decentralise media and empower content ownership. Initially built to support the minting and trading of NFTs, the platform later evolved to allow users to tokenise on-chain content from decentralised social apps.

In 2023, Zora introduced its own LAYER 2 network to improve scalability and reduce costs for content publishing.

By 2025, it expanded further with the launch of a native token, ZORA, described as “a memecoin for the Zora community.” Despite having its own chain, the team launched the token on Base, Coinbase’s Layer 2, on April 23 to tap into its wider user base.

The token has a capped supply of 10 billion. Distribution includes a 10% airdrop to early users, 20% for community incentives, and 5% for liquidity. The rest is split among the treasury, team, and strategic contributors, all subject to vesting schedules.

In May 2022, Zora secured a $50 million funding round that valued the platform at $600 million. The round was led by Haun Ventures, with backing from Coinbase Ventures and Kindred Ventures.