Nasdaq’s Jiuzi Holdings Bets Big—Snapping Up 1,000 Bitcoin in Pivot to Crypto

Another traditional finance player jumps on the digital asset bandwagon—this time with a nine-figure BTC buy. Because nothing says ’innovation’ like chasing a volatile asset after its third bull run.

The move signals a stark strategy shift for the China-based automotive firm, swapping car parts for crypto custody. Wall Street’s latest ’when in doubt, HODL’ moment.

Watch your back, MicroStrategy—there’s a new corporate bitcoin whale in town. Just don’t ask about their treasury management rationale when the next -30% dip hits.

Bitcoin’s liquidity and volatility

Jiuzi cited Bitcoin’s liquidity and historical value appreciation as key reasons for its decision.

“We are well aware of the volatility and uncertainty of the bitcoin market, but it is based on a deep understanding of blockchain technology and a long-term bullish belief that we decided to take this step,” the company’s CEO said in a statement.

To finance the move, Jiuzi will issue new shares while also tapping into its cash reserves and potentially seeking external funding. The dual-track strategy, the company said, balances capital-raising needs with shareholder interests.

The move positions Jiuzi alongside a growing list of public companies adding Bitcoin to their balance sheets in pursuit of asset diversification and inflation hedging. Public companies like Genius Group and KULR Technology Group have increased their Bitcoin holdings with multimillion-dollar purchases to expand their crypto treasuries.

The company also plans to explore broader blockchain applications beyond asset holdings, signaling a long-term interest in Web3-related technologies.